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What's the story?
You will now able to soon own an incredibly cool WWE cap as New Era Cap and WWE announced a brand new licensing deal.
In case you didn't know...
New Era is one of the largest headwear companies in the world with their headquarters based in Buffalo, New York. The company is best known for their exclusive Major League Baseball (MLS) caps which have notably been an integral part of the hip hop culture. Every fan of rap and hip hop would have an envious wardrobe stacked with a host of New Era snapbacks.
New Era has been a supplier for the MLS since 1993 and boasts of a portfolio that has nearly 500 licenses.
The company that has a revenue of around $1 Billion has a documented history of working with some of the biggest sporting and entertainment brands and getting WWE on board will only strengthen their well-constructed reputation.
The Heart of the Matter
The international sports and lifestyle brand will design and release exclusive hats around WWE's big four PPVs-- WrestleMania, Royal Rumble, Survivor Series, and SummerSlam. That's not all, as caps featuring iconic catchphrases, superstar names and logos are also in the pipeline.
Director of New Era's Core Sports Todd Sokolowski said, "We're excited to become the official headwear partner of WWE. New Era Cap has a history of creating premium headwear with unique designs that excite fans and we look forward to bring that to the WWE."
New Era Cap and WWE plan representing WWE legends and fan favourite WWE Superstars through best-in-class headwear.
What's next?
Keep an eye out on the New Era Cap Store as well as the WWE Shop as the new offerings will be dropped all throughout 2019. The new partnership promises to be a lucrative deal and would further increase the merchandising clout of the WWE.
Any design suggestions? Sound off in the comments section below...
