WWE News: Rusev shows off new custom Rusev Day footwear

What's the story

Rusev has taken the WWE Universe by storm with the rise of popularity stemming from his recent Rusev Day catchphrase. There could be a lot of reasons for this boost in his appeal but the primary reason seems to be because every day is Rusev Day. Now The Bulgarian Brute has some new shoes inspired by the day honouring his existence and they're pretty sick.

In case you didn't know

In Bulgaria, there is a tradition of celebrating your name's day. This was a recent highlight on Total Divas when Lana threw a huge boat celebration for her husband and Rusev just wanted offspring from the Ravishing Russain in return.

Since there doesn't seem to be a specific day on the calendar to celebrate his day, The Bulgarian Brute probably came up with the genius idea to just make every day Rusev Day which could be where this whole sensation was started.

Heart of the matter

It seems that fans aren't the only ones who are loving the fact that every day is Rusev Day either because Mache Custom Kicks has created a pair of shoes for Rusev and they're pretty sweet, to be honest.

Every??day??is??RUSEV??DAY. Made these babies for the man himself @RusevBUL ?? #Machka pic.twitter.com/6v4n4rZyd7

— Mache Custom Kicks (@MACHE275) December 21, 2017

Rusev obviously loves the shoes as well as he promised that he'll be wearing them on SmackDown Live.

This man believes in a happy #RusevDay thank you Mache. I’ll be weary this on SmackDownLive https://t.co/ZRPIy3TXiB

— Rusev (@RusevBUL) December 21, 2017

What's next

As Rusev Day keeps running in high gear, it might only be a matter of time before WWE starts putting out their own version of Rusev Day shoes.

After all, Rusev already has a "Happy Rusev Day" t-shirt and hasn't been shy about promoting it either. Therefore, it might not be a huge surprise if more pieces of Rusev Day merchandise start popping up soon.

Author's take

No matter what holiday you might be celebrating during this time of year, it's nice to know everyone can celebrate Rusev Day and they never have to stop. Because after all, every day is Rusev Day.