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WWE News: The Rock to produce new TV Show on USA Network

Muscle Beach? Fitting.

The Rock’s production company is coming up with a new venture

The Rock trailblazed his way into Hollywood from the WWE, charting the course for others like John Cena to follow his success. But the Great One has never rested on his laurels, always opting to keep moving forward and pushing his boundaries.

It was on the same vein that he trnsitioned from just being an actor, into starting his own production company, 7 Bucks Productions. And the latest project to be launched by him is a TV show titled ‘Muscle Beach’, that is set to be aired on the USA Network.

The show is about the bodybuilding culture that was prevalent in the country in the 80s, and details the exploits of a group of bodybuilders belonging to a gym in Venice Beach as they try to realise the American Dream. 

There is no indication thus far if The Rock would be part of the show as yet.

The Rock laid out a detailed description of the show on his Instagram post:

BIG NEWS: Our @sevenbucksprod along with our producing partner Beau Flynn's @flynnpictureco sell a script titled "MUSCLE BEACH" to USA Network! Written by Jeremiah Friedman and Nick Palmer. An original hour long drama series who's found the perfect home at USA - a network who's been on fire with their brilliant dramatic television. Muscle Beach is set in a legendary bodybuilding gym in 1980s Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost. As the series explores the body obsessed fitness movement that took the nation by storm during the supersized Reagan 80's, the excess of the era and the many temptations of Los Angeles will expose the dark side of chasing dreams. As a kid growing up in the 80's it's exciting to produce a series that stays true to our brand and dig deep into an iconic time in bodybuilding and unique Venice Beach culture - the 80's. The 80's was a crazy time in Venice Beach with many lost souls. A very crazy time... #SevenBucksProds #FlynnPictures #USANetwork #OriginalDramaSeries #MuscleBeach

A photo posted by therock (@therock) on

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