WWE News: Top WWE executive leaves the company
Big blow for WWE's plans for the international market?
Gerrit Meier, the President of the WWE International division has left the company. The reason behind his departure is still unknown.
Hired back in March 2013, Gerrit was in charge of growing WWE's business outside of United States, most notably in countries like Mexico, Brazil, Turkey, Saudi Arabia and UAE. He was also managing the advancement of WWE's international licensing, live events, digital and publishing operations.
This is seen as a big blow for WWE as right now they are keen on building their brand name outside of their usual market more than ever. In fact, they even said in one of their latest investor presentations that they expect major growth of WWE Network from international sources.
The company also recently made a multi-year deal with PPTV to air their weekly programs (Raw and Smackdown) in Mandarin in China which shows their high ambitions regarding Asian countries like India and China.
It's still not known if they will hire someone else to take the place of Meier or they will restructure their current international division and promote an existing employee.
Before coming to WWE, Gerrit Meier has worked as the Global General Manager for Distribution and Partnerships at Spotify. He also helped In the creation of the iHeartRadio brand for Clear Channel Media and Entertainment.