What's the story?Vince McMahon made a huge announcement on 25th January when he said that his company, Alpha Entertainment, would re-launch the XFL, a professional American football league.Also Read: WWE News: Recap of Vince McMahon's press conference for the return of XFLFollowing the announcement, WWE's shares hit an all-time high of $34.In case you didn't know...The original XFL was founded in 1999 and lasted just one season - the solitary 2001 season. The company apparently made a loss of around $35 million and NBC had to cut their two-year contract.Vince McMahon was still the owner of the XFL brand name and there was widespread speculation about the return of the football league in the past few weeks, with even Triple H commenting about the football league.The heart of the matterEric Jackson, a noted commentator on technology and media, noted how the WWE's share price closed at $34.13, an almost 2% rise, with a market cap of $2.63 billion.$WWE closed at $34.13 today - a new all-time closing high. Its market cap is now $2.63 billion.— Eric Jackson (@ericjackson) January 25, 2018The WWE's stock has risen considerably in the last few months, increasing by a massive 58% in the past three months.$WWE's stock is up 58% in the last 3 months....— Eric Jackson (@ericjackson) January 25, 2018McMahon had sold shares worth almost $100 million in December, which signalled the re-introduction of the XFL.Also Read: WWE chairman Vince McMahon to resurrect XFL, Manziel hints at involvementVince McMahon is relaunching the XFL, promising a "shorter, faster-paced, family-friendly, and easier to understand" re-imagining of football. pic.twitter.com/0QCqcdjoRO— SportsCenter (@SportsCenter) January 25, 2018What's next?The XFL will have eight teams and 40-man active rosters but there's not much that's known about the league.Also Read: WWE News: Finn Balor's response to Vince McMahon's XFL announcementVince McMahon himself announced that they will take some time to develop the league and learn from their previous mistakes.Author's takeI am not a fan of American football but I do hope that WWE and Vince McMahon don't make the same mistakes that they did previously.Send us news tips at fightclub@sportskeeda.com