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#3 To establish the unpredictability of the character
Ever since the debut of Bray Wyatt's new gimmick after WrestleMania 35, one thing that has been consistent about it has been the unpredictability that surrounds it. This has also, coincidentally enough, been one of the major reasons behind its immense success.
Week after week, fans tune in to find out what direction Wyatt's character will take and it hardly has it ever been predictable. You can just never guess what the evil genius has planned - be it the Firefly Funhouse episodes, the puppets appearing in the background on RAW, or the actual debut of The Fiend when he took out Finn Balor, every aspect has been unpredictable.
Not showing up on TV during RAW only to surprise everyone with an appearance off-air furthers the unpredictable nature of the character. As Wyatt has himself uttered numerous times, "No one is safe". The Fiend can appear anywhere, anytime, and take out anyone just because he wants to, which makes him even scarier than he already is.
Many fans have tried to find some pattern in the way he is targetting his opponents, but all efforts have been unsuccessful so far. Do you have any theories for the same? We invite you, our dear reader to share them in the comments below.
