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#2 To sell the injury to Balor
Last week, Bray Wyatt showed up to take Finn Balor out. It is quite clear that the two men are going to face each other at SummerSlam. So why did Bray not attack Balor again this week, you ask? That would be the usual practice for WWE booking, wouldn't it?
Bray Wyatt is going to get a huge push and will be made to look like a very big deal indeed. And for that to happen, Bray Wyatt has to seem like a big deal. He has to not look like the chump that he was in the past when he was losing every single match that he was in. And for that to happen, Finn Balor has to sell his injury, making it seem like a very big deal.
This is one of the reasons why Finn Balor sat out this week and sold his injury to such a big degree. He made Wyatt seem like he was a million bucks.
