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#4 To build The IIconics as a viable threat
Peyton Royce and Billie Kay were a big deal back when they were in developmental. Some had even touted them to be the next Bella Twins when they got called up to the main roster. But to the surprise of many, they were treated as little more than enhancement talent during their time on SmackDown Live.
Much like the case has been with Kofi Kingston and Becky Lynch, the WWE Universe has liked The IIconics a lot more than those backstage have believed in them. But I'm guessing that there came a point when they noticed that The IIconics are entertaining and decent in the ring too. And therefore, this is the process of rebuilding them to make them viable competitors.
Now, there's a little heat around the Sasha and Bayley vs. The IIconics match. Earlier, there wouldn't be any because they'd be perceived as mere jobbers.
