Tony Khan breaks silence on WWE counter-programming AEW by announcing Wrestlepalooza on the same day as All Out 2025

AEW President Tony Khan will face a massive challenge at All Out 2025, as WWE employs counterprogramming as a strategic weapon against the company. Many NXT PLEs go head-to-head against AEW pay-per-views. However, the Triple H-led company has now decided to elevate the competition as it recently announced that All Out will go against Wrestlepalooza on September 20.

The premium live event will likely feature top names like CM Punk, Cody Rhodes, and John Cena, among others. Currently, the Jacksonville-based promotion is focused on Forbidden Door but will have to work hard at All Out, too, as WWE is trying its best to undermine them.

When asked about WWE's counterprogramming tactics during the Forbidden Door media call, Tony Khan claimed that his company is solely focused on AEW and is doing its best.

“The most important thing for us to do is talk about AEW and work hard on AEW. We're focused on us, and trying our best to be the best. We have the best wrestlers. This year, we have the best TV shows. The best PPVs, and the best fans," Khan said. [H/T - Drainmaker on X]

WWE in legal trouble after Brock's return? - Check out!

Vince Russo believes Tony Khan can steal WWE viewers

Karrion Kross was recently released from WWE, despite being a fan favourite. He is still a free agent.

While speaking on Writing with Russo, Vince Russo claimed that signing Kross would help Tony steal viewers from WWE, as he was a big name in the company.

"I swear to god, if I was Tony Khan, man, freaking hire Kross and make him the man. Revolve everything around him. They can steal WWE viewers by doing that, bro, without a shadow of a doubt," Russo said.

It will be interesting to see who wins this war in the end.

About the author

Tejas has been an AEW writer at Sportskeeda Wrestling since 2021. Possessing a degree in Food Processing Technology, it was his brother who introduced him to Sportskeeda, and he has never looked back since.

Tejas’ writing style is analytical and descriptive style, mostly sticking to statistics. He believes in thoroughly checking all statistics and information before using them in his articles to ensure his readers get nothing but the best and most accurate stories. He also does not indulge much in speculation in his content.

His all-time favorite wrestler is Roman Reigns for his journey from being one of the most unlikable babyfaces at the start of his career to one of the greatest modern WWE superstars. If Tejas ever got the chance to go back to the Attitude Era and manage a superstar, it would choose high-flying, risk-taking diminutive entertainer Spike Dudley. Tejas would assure him that he would be involved in long-term storylines, something that he wasn’t part of during his time.

In his free time, Tejas enjoys singing and learning new things.

Know More

WWE has no solid plans for Rhea? Here's the update!

Edited by Angana Roy