Hero MotoCorp Ltd – Title sponsors of the CPL
Hero MotoCorp Ltd (HMCL), the world’s largest two-wheeler manufacturer extended its title sponsorship of the popular Caribbean Premier League (CPL) for another three years in 2016. With this extension, the event will continue to be called the ‘Hero Caribbean Premier League’ until the 2018 season. Hero MotoCorp became the title sponsors of the event in the 2015 season. The 2015 edition of the CPL attracted a global audience in excess of 90 million and this year is set to be even higher as fans across the world continue to be drawn to the high quality action on the pitch and the unique party atmosphere off it.
Pawan Munjal, Chairman, Managing Director & CEO, Hero MotoCorp Ltd, said: "Cricket continues to be one of the most popular sports in various parts of the world, and the Hero CPL has become an eagerly-awaited annual event for cricket fans not just in the Caribbean but across the globe. The extension of our title sponsorship of the Hero CPL is also in keeping with the increasing global presence of brand Hero, which is now present in 30 countries across Asia, Africa and South and Central America. The Hero CPL is now set to become one of the important events in Hero’s annual global sporting calendar."
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