Adin Ross's "kill/them" comment while talking about pronouns causes massive controversy online

Former Twitch star Adin Ross is once again enmeshed in controversy after a recent video of him reacting to a clip about neopronouns went viral on social media. While reacting to the clip and scoffing at the idea, the Kick streamer said his pronouns were "kill/them." Much of the online community considers the comment to be inflammatory and threatening to the LGBTQ+ community.

While streaming on Kick, Ross was reacting to videos sent to his Discord server when he came across a short clip by Destiny, another contentious streamer. The clip shows a teacher using neopronouns (pronouns beyond the traditional he/she/them system).

After watching for a bit, Ross went on a tirade about how the people who pick their own pronouns are making the world "sh*tty" and that his pronouns are "kill/them":

Online community believes Adin Ross may be a brand risk to Kick due to his recent controversies, including "kill/them" comment

Adin Ross has been courting controversy over the last few months with many incendiary comments about socio-political issues. Many in the online community believe his newfound extremist takes are only to create drama in a bid to stay relevant.

This is not the first time that the streamer has spoken ill of the LGBTQ+ community. About a month ago, he posted, "There are only 2 genders," on his main Twitter account, causing a major scandal.

Recent antics involving him showing adult content on stream and interacting with self-proclaimed neo-Nazi Nick Fuentes have also attracted a lot of attention.

Due to Ross' many controversies, many people feel he may be a brand risk to Kick:

Adin Ross is arguably the face of Kick (after Trainwreckstv). He is one of the biggest creators on the streaming platform and has been publicly trying to persuade people to join him.

The controversies surrounding Ross are surely not a good look for Kick, which has managed to woo many creators with its lucrative financial incentives.

Popular creator PointCrow made a similar point in a recent reply to Trainwreckstv (advisor to and one of the biggest online proponents of Kick) after the streamer tweeted about how the platform operates in terms of revenue generation.

PointCrow pointed out that regardless of how "fair" Kick's revenue splits are, the platform clearly has a moderation problem if someone can make derogatory and harmful comments without any repercussions.

Surprisingly, HasanAbi made a similar point in his recent debate with Trainwreckstv, where he called him out for not punishing Adin Ross for showing a sexually explicit website on stream.

About the author

Richik has been specializing in streamer content at Sportskeeda for over 2 years. He also manages a group of writers who craft relevant news and features about content creators on platforms like Twitch, Kick, and Rumble. Prior to Sportskeeda, he interned at The Ken and worked as a reviewer at Blacksof where he fact-checked educational content.

Richik’s love for writing, researching, and archiving, along with his inquisitive nature and longstanding love for video games led him to pursue a career as a gaming journalist. He relies on primary sources for accurate information and ensures that his drafts are proofread, fact-checked, and well-researched.

As a child, Richik spent many a summer vacation playing the 1994 Road Rash with his cousins. Although more of an FPS and open-world fiend now, Richik enjoys single-player RPGs with compelling storytelling, such as The Last of Us franchise, and regularly teams up with his friends to play multiplayer titles like Valorant on PC.

Richik enjoys watching streamer and former esports athlete Shroud, and also finds inspiration in MrBeast's journey to become one of the most well-known content creators worldwide. Interviewing English-Somali YouTuber Sharky, a member of the renowned Beta Squad, was a career highlight for him.

When not writing, Richik likes to read, watch a movie or a game of football.

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