10 La Liga stars who had the biggest increase in market value in 2016

#7 Alvaro Morata – Real Madrid – €15m increase

Alvaro Morata has found game-time hard to come by under Zinedine Zidane

The rumours of Alvaro Morata wanting a move away from Real Madrid seem justified, even though the player has denied it. The Spaniard has been impressive whenever Zinedine Zidane has called upon him – Morata has 31 appearances, but only 1444 minutes – an average of 46 minutes – with most of his game time coming in the Copa del Rey.

The 24-year-old striker has still managed to score 11 times, compared to Benzema’s 13 – although Morata has a better goals-per-minute ratio. Coupled with him hitting his peak years, it's no surprise to see Morata’s transfer value rise by 60% in 2016.

Jan 2016 value: €25 million

Jan 2017 value: €40 million