Fortnite is collaborating with a fashion luxury brand once again to release an entire line of clothing and merchandise products. BLVCK Paris is a luxury fashion lifestyle brand that's known for bringing its consumers impeccable designs and clothing products in strictly black tones.
Over the years, the brand has become quite popular with youth alongside the rise of black clothing. In the past, a similar collaboration was seen with Balenciaga and Moncler, where fans could purchase clothing and lifestyle products from the brand's store.
Alongside these collabs, various special in-game cosmetics have also arrived, bringing some interesting clothing items to the in-game characters. Balenciaga and Moncler already have several in-game cosmetics that represent the luxurious outlook of both brands. Although the collab between Fortnite x BLVCK was just announced today, here's everything you need to know about it.
BLVCK Paris and Epic Games team up for Fortnite clothing and lifestyle products
Earlier today, Parisian fashion lifestyle brand BLVCK announced an exclusive collaboration with Epic Games for a special clothing and merchandise line dedicated to the popular battle royale title. The teaser showed a character roaming the streets of Paris and wearing products from the brand that are up for sale on the BLVCK website.
The merchandise line includes hoodies, denim jackets, t-shirts, bucket hats, rubber ducks, and a tumbler. All of these items are pitch black in color with hints of slate and gray on each of them, representing the BLVCK brand. BLVCK is also known for their set of exclusive NFT collections across the OpenSea platform.
The brand creates their own characters wearing exclusive BLVCK products and are animated, similar to characters from the battle royale game. One could speculate that these characters might arrive in-game soon alongside the Item Shop cosmetics, potentially featuring a wide range of products spread across each skin.
The products will be priced upwards of $65 and boast a premium feel, as they're exclusive merchandise that BLVCK has launched. The products were created by Julian O’Hayon, BLVCK’s chief executive officer and designer, and his team.
In an interview with Women's Wear Daily, O'Hayon explained the idea behind the collaboration:
"Our partnership with Fortnite invites the most notable brand in the gaming world into our Blvck lifestyle and aesthetic. We’re creating bespoke products, focusing on minimalism, quality, and design that both fans of Blvck and Fortnite will be proud of. The product range will consist of a high-level clothing line and accessories for both everyday and gaming use."
Although there's no official announcement from Epic Games about an in-game collaboration with the luxury lifestyle brand, the entire collection is currently live on the BLVCK website for consumers to purchase. For now, the Fortnite community patiently waits and speculates about an in-game collab in Chapter 4 Season 1.