Apple iPhone 17 launch event announced, date, time, expected announcements, and more

After weeks of speculation, Apple has officially sent out invites for its iPhone 17 launch event this Tuesday, August 26. Multiple reliable sources, including MKBHD, iJustine, and 9to5Mac, confirmed the details as the company outlined the date and time for the in-person event, to be held in the Steve Jobs Theater in Cupertino, California. Nodding to previous hints from industry insider Mark Gurman, the event will be held on September 9.

Let's review everything we know and expect from the upcoming launch event.

Apple iPhone 17 launch event date and time detailed

iPhone 17 leaks have been piling for weeks, but we have no official confirmations yet (Image via Apple)

Apple is expected to follow its traditional pattern of announcing iPhone events two weeks before they hit shelves. Given the invites went out on August 26 with the event scheduled for September 9 at 10 AM PT, here's our expected timeline:

Event announcement: August 26, 2025
Event date: Tuesday, September 9, 2025, at 10 AM PT
Pre-orders: Friday, September 12, 2025
General availability: Friday, September 19, 2025

Apple iPhone 17 event time by region

Here are the event times for some of the major regions around the world:

North America

Pacific Time (PT): 10:00 AM
Mountain Time (MT): 11:00 AM
Central Time (CT): 12:00 PM (Noon)
Eastern Time (ET): 1:00 PM

Europe

GMT/UTC (London): 6:00 PM
Central European Time (Berlin, Paris, Rome): 7:00 PM

Asia-Pacific

India Standard Time (IST): 11:30 PM
Japan Standard Time (Tokyo): 3:00 AM (next day)
Australian Eastern Time (Sydney, Melbourne): 4:00 AM (next day)

Middle East & Africa

Israel Standard Time: 8:00 PM
West Africa Time (Lagos): 7:00 PM

South America

Brazil Standard Time (São Paulo): 3:00 PM

Expected announcements in the Apple iPhone 17 launch event

Multiple new devices alongside iPhones are expected to debut in the Awe Dropping event (Image via Apple)

Per industry insiders and leaks, Apple appears to be readying its most significant iPhone redesign in years. While the lineup may still contain four distinct models, the Plus is being repurposed for the Air. This slimline phone, measuring just 5.5-6.25mm thick, as per rumors, might be the thinnest iPhone in history. It could directly compete against the Samsung S25 Edge.

Besides, the iPhone 17 base model is expected to receive a 6.3-inch display (up from 6.1-inch on older phones), 120 Hz ProMotion support, a 24 MP front camera, and an A19 chip. The Pro and Pro Max are rumored to get a horizontal camera bar spanning the whole width of the device, which might make them quite similar to Google Pixel phones in terms of design. Rumored color options also include orange/copper alongside a massive 5,000 mAh battery.

None of these details is confirmed yet, so we recommend taking them with a grain of salt. We'll have to wait for September 9 to get the full suite of specs and hardware.

About the author

Arka’s journey as a tech journalist took root in his educational background as a computer science undergraduate. Gathering valuable experience from YT Times, Quoramarketing.com, Games Bap, and Outscal, Arka now produces top-notch content for the Gaming Tech division of Sportskeeda.

Drawing inspiration from the likes of Buildzoid and Gamers Nexus, Arka relies on thorough testing and in-depth research of the latest hardware to ensure the delivery of authentic information in his articles. His genre expertise has also led him to work with tech giants such as Dell, Logitech, AMD, Nvidia, and more, where he reviewed their latest hardware.

While he delves into language modeling in his free time, he also finds time for gaming. His go-to genre is single-player games, but he often revisits Conflict: Desert Storm I and II, the former being the game that prompted him to undertake the journey he’s enjoying today. If he ever got a chance to drop into a game Jumanji-style, it would have to be Mafia: Definitive Edition.

Know More

Edited by Arka Mukherjee