Paulo Costa has strong opinions about the UFC's multiyear sponsorship deal with PRIME, the hydration drinks company co-founded by Logan Paul and KSI. Earlier this week, Paul teased a partnership with UFC president Dana White, which was met with mixed reactions online.
The deal replaces the UFC's five-year contract with Coca-Cola Company's Bodyarmor sports drink, which has now expired. PRIME will appear on UFC broadcasts, including pay-per-views and Fight Night events on ESPN+. The hydration drinks company will also receive branding inside the event arena, although there were no specified financial terms.
Paulo Costa has been endorsing his own Secret Juice, a mysterious drink developed by the Brazilian which possesses the ability to give a superhuman physique. Needless to say, Costa had his own viewpoint on the UFC's new partnership.
'Borrachinha' took to Twitter to claim that the UFC contacted him for his Secret Juice to be the official hydration partner of the UFC. Despite enormous financial incentives, Paulo Costa did not agree to terms with the UFC:
"They offered 500 M but I said no."
"Drink your sugared prime water. Let Secret juice out of your dirty hands"
Costa's Secret Juice is a jab at his detractors, who frequently accuse the UFC middleweight contender of using PEDs to attain his imposing physique.
Paulo Costa accused Sean Strickland of "living on a permanent concussion" following 'Tarzan's recent call-out
Paulo Costa and Sean Strickland are without question the two most entertaining personalities in the UFC middleweight division. Through his satirical and witty content, Costa has built a significant internet presence. Strickland, on the other hand, is a divisive character in the sport who is frequently accused of crossing the line.
Sean Strickland recently called out Costa less than thirty days after his previous bout. Earlier this month, 'Tarzan' d ended a two-fight losing skid with a unanimous decision victory over Nassourdine Imavov.
Costa responded to Stricklan's call-out, accusing the American of being in permanent concussion:
"Strickland deep, deep, deep down in his heart is a nice guy, I just think one of his many problems is because he's been shot several times in the head and now he's kind of living on a permanent concussion making jokes so old he couldn't think of something updated lolall good Bro."
Check out the tweet below:
Paulo Costa defeated Luke Rockhold by unanimous decision in his most recent outing, ending his two-fight losing streak at UFC 278. The Brazilian was scheduled to compete against Robert Whittaker at UFC 284 in Australia but reportedly withdrew owing to failed contract negotiations with the UFC.