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Nike and Michael Jordan's co-owned Air Jordan sneaker lineage is continuing its reign over the sneaker and reseller market as of 2023. Earlier this year, the Jordan label announced 2023 as the "Jordan Year" - a nod to Michael Jordan's jersey number "23."
Michael Jordan's eponymous label can be credited with producing one of the most successful sneaker lines of all time, and it has continued to garner the attention of sneakerheads globally ever since its inception. In 2023, the label released shoes with iconic colorways, which also serve as a throwback for OG sneakerheads.
Due to the strong emotional connection between Michael Jordan and his fans, the OG colorways of the label have become some of the most sought-after makeovers on the reseller market.
For the week spanning November 27, 2023, to December 4, 2023, the label will launch three new colorways. These sneaker colorways will be released via the official e-commerce site of Nike, the SNKRS app, and select retailers on their respective release dates.
Air Jordan 6 “Brown Kelp” to Solefly x Air Jordan 8: All you need to know about the 3 new colorways releasing between November 27 to December 4, 2023
1) Air Jordan 6 “Brown Kelp”
For the upcoming winters, the Jordan label is launching a waterproof Air Jordan 6 iteration in the “Brown Kelp” colorway. The pair comes constructed out of winterized material, which dons a uniform finish from the toe box to the heel clip. The neutral brown hue is contrasted with court purple accents. The entire upper is done in GORE-TEX material, which is both windproof and waterproof.
The sneaker model is modernized as it comes clad with multiple fall-appropriate hues. The shoe is inspired by the 1991-debuted ACG Air Mowabb “Birch” sneaker. The shoe was launched via Nike, the SNKRS app, and select retailers on November 30, 2023.
2) Air Jordan 3 x Doernbecher Freestyle “Hugo”
Releasing as a part of the 19th collection of the Nike x Doernbecher collection, the shoe comes clad in vibrant makeover. The shoe was designed by the 14-year-old Hugo Covarrubias Molina, who suffers from Klippel-Trenaunay syndrome. The official site introduces Hugo as,
“Hugo “Juice” Covarrubias Molina was born with a rare disorder that causes one side of his body to grow larger than the other. He used to feel self-conscious about it, but Hugo has learned to embrace his uniqueness and designed a shoe that encourages others to do the same."
The Air Jordan 3 sneaker comes clad in a green and blue color scheme, representing his love for the football team Seattle Seahawks, which are his favorite. The design features motivational quotes at the center, including "It's OK to be different" lettering on the green transparent outsoles.
1) Solefly x Air Jordan 8 “diamond turf”
The iconic retailer's store located in South Miami & Cutler Bay is known to carry top-notch brands of sneakers. The label is now collaborating with Nike and Jordan to release a brand new color scheme of Air Jordan 8 in the “Diamond Turf” color scheme. The shoe comes clad in a minimalistic color scheme, with most of it being done in a white hue.
The white hue contrasts with red accents, which are placed throughout the shoe, and gold hardware to give a flair to the sneakers. The shoe gives subtle references to the 1944 cross trainers, as it features dark and golden textile signature.
Other than the Jordans, many other shoes will be released via Nike. The Jordan label fans highly anticipate the December holiday sale alongside Christmas-themed shoe releases.
