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Nike and Michael Jordan's co-owned Air Jordan sneaker lineage is continuing its reign over the sneaker and reseller market as of 2023. Earlier this year, the Jordan label announced 2023 as the "Jordan Year" - a nod to Michael Jordan's jersey number "23."
Michael Jordan's eponymous label can be credited with producing one of the most successful sneaker lines of all time, and it has continued to garner the attention of sneakerheads globally ever since its inception. In 2023, the label released shoes with iconic colorways, which also serve as a throwback for OG sneakerheads.
Due to the strong emotional connection between Michael Jordan and his fans, the OG colorways of the label have become some of the most sought-after makeovers on the reseller market.
For the week spanning January 29, 2024 to February 5, 2024 the label will be dropping two new colorways.
Air Jordan 1 Golf Mule shoes "Banned" and Air Jordan 3 Craft "Ivory" sneakers: This week's (January 29, 2024 to February,5 2024) trending sneakers
1) Air Jordan 1 Golf Mule shoes "Banned"
The Jordan label will update their catalog with the Air Jordan 1 Golf Mule shoes in "Bred" (Black and Red) colorway on February 2, 2024. The shoe/mule is a perfect fit for the classic shoe lovers, who prefer the bred colorway with a strong color contrast. The official Swoosh label site introduces the pair as,
"Slide into pre- and post-match paradise, whether you’re sailing to the 19th hole after a career low or ramping up for the round ahead in the all-new Jordan 1 G Mule. It’s easily accessible, eye-popping eccentric and complete with timeless Jordan ethos and comfort."
Most of the pair comes clad in black and red with the touch of white. The upper of the shoe comes constructed out of leather material. The base of the shoe is done in a white midsole and red outsole, which covers majority of upper. The black base contrasts with red toe boxes, swooshes, and heel overlays.
The sneaker will be released via the official e-commerce site of Nike, the SNKRS app, and select retailers with a price tag of $110.
2) Air Jordan 3 Craft "Ivory"
The Jordan brand updated their Jordan collection with the Air Jordan 3 Craft "Ivory" on February 3, 2024. The multi-colored shoe is perfect combination for classic shoe lovers who prefer neutral colorways. The official site introduces the shoe as,
"Clean and supreme, the AJ3 returns. Pairing a smooth Ivory base with Grey Mist suede overlays and translucent accents on the heel tab and sole, this crafted edition ups the texture. It has dual branding on the heel and double Jumpman logos on the tongue—because twice the Jumpman is twice as nice."
The shoe is part of Air Jordan's "Craft" silhouettes, which joins the already existing AJ1, AJ4, and AJ5 lineup. The pair comes constructed with an array of materials including the the signature back tabs with panelling and trims alongside the toe boxes, heel counters, and eye stays. The neutral theme is extended with translucent Jumpman and Nike Air logo.
The pair is expected to be released via the official e-commerce site of Nike, the SNKRS app, and select retailers for a retail price of $210.
Other than the two aformentioned sneaker pair, the label will continue to release multiple amazing sneakers through February 2024 including AJ13 "Blue Grey," AJ2 "Snakeskin," AJ 1 High Retro "Metallic Gold," and more.
