BTS is in town and the entire world is in awe. The global K-pop phenomenon has taken Las Vegas, also known as Sin City, by storm and has created ripples on the internet with its presence. Las Vegas has gone all out and revamped itself to celebrate the group’s four-day Permission To Dance On Stage concert.Borahaegas⁷@VegasVegas has a new Persona, just for @BTS_twt #Borahaegas#PermissiontoDance#BTS_THE_CITY_LasVegas#PTD_THE_CITY_LV5:52 AM · Apr 9, 20225599322958Vegas has a new Persona, just for @BTS_twt ✨💜 #Borahaegas#PermissiontoDance#BTS_THE_CITY_LasVegas#PTD_THE_CITY_LV https://t.co/Vl2z3e4pFOIn a series of pictures posted by group member V, the K-pop idol updated fans about his fun experience in the city. From dining in a five-star restaurant to playing indoor golf, the singer is having the time of his life.The city has renamed itself to “Borahaegas” to welcome the K-pop boy group. The city will be operating various activities for fans to enjoy the group’s four-day visit, including its concert.BTS' V shares Las Vegas trip updates as city renames itself 'Borahaegas' to welcome the groupOn April 7, 2022, group member V, took to his official Instagram account and posted a series of pictures and videos in the world’s most happening city, Las Vegas, Nevada. Before kickstarting the group’s highly-anticipated concert in the city, the artist shared some fun moments from his life. View this post on Instagram Instagram PostThe idol styled himself in a beige-colored three-piece suit, and shared pictures of himself having a meal at a high-end restaurant. He also posted pictures posing near the world-famous Fountains of Bellagio and a video of him playing golf.On the same day, the city of Las Vegas revamped itself "Borahaegas" and redecorated buildings and world-famous sites to celebrate BTS’ subsequent events.TTP@thetaeprintTaehyung created history with “I purple You” A once in a lifetime sight for once in a lifetime kind of artists10:08 AM · Apr 8, 2022146734794Taehyung created history with “I purple You” A once in a lifetime sight for once in a lifetime kind of artists https://t.co/mvYGhtJOmuBorahaegas⁷@VegasTo all those not in Vegas, we got you a front row seat at the @Bellagio fountains #Borahaegas#BTSARMY#PTD_THE_CITY_LV#BTS_THE_CITY_LasVegas2:52 AM · Apr 9, 20226841925808To all those not in Vegas, we got you a front row seat at the @Bellagio fountains 😎💜 #Borahaegas#BTSARMY#PTD_THE_CITY_LV#BTS_THE_CITY_LasVegas https://t.co/GcOEBgY2kdThe impact of the group’s brand power has certainly inspired Sin City to go on full BTS-themed party mode. Additionally, “Borahaegas” has operated a beautiful water show with BTS’s hit songs at the Fountains of Bellagio. The water show in the city is a dream-like experience which occurs every 30 minutes. The fountain displays magical aquatic shows with choreographed music and lights.What does the word "Borahae" mean?Borahae or “I Purple You” or “I will love you till the end of days” is a true testament to group member V’s ingenuity. He coined the term on a whim back in 2016, to describe the deep and beautiful bond between the group and its fans, ARMY. Since purple (violet) is the last color of the rainbow, the phrase combines two words: Bora (violet) and Saranghae (I love you).~Abby⁷ ⟬⟭*⟭⟬~ 💜@abbyniz_twt'Borahae'... A term Taehyung just made up during the fanmeeting, has now become iconic! The colour purple is now symbolic of BTS and ARMY. I wonder how Taehyung felt seeing his impact all over the world. #BTS_THE_CITY_LasVegas 12:06 PM · Apr 8, 202218856'Borahae'... A term Taehyung just made up during the fanmeeting, has now become iconic! The colour purple is now symbolic of BTS and ARMY. I wonder how Taehyung felt seeing his impact all over the world. 💜💜💜#BTS_THE_CITY_LasVegas https://t.co/naO5POCHiYThe word and its meaning blew up the internet and became one of the trademarks of BTS. The color purple has become the representative color of the group and fans use it whenever they mention the K-pop boy band.Truly, the BTS effect is taking over the world, with cities and historical sites welcoming the K-pop group. Such an act has never been seen before and thus showcases the group’s global influence and ever-rising popularity.