"Ima stick with my $5 items from the ordinary": Jared Leto skincare launch sparks online backlash

Skincare seems to be the new buzz every celebrity wants to be a part of, with the latest being Jared Leto. The actor launched his own line, Twentynine Palms, which has a host of gender-neutral products.

Although the name is intriguing and the products are vegan, netizens are not best pleased with it.

The 50-year old actor, who is famously known for his perfect skin among fans, launched the Twentynine Palms line on October 25. The Joker star gained immense traction for his line since fellow actor Brad Pitt recently launched his own beauty line, Le Domaine.

The actor has expressed interest in launching his own skincare line in the past. In an interview with Vogue, he said that he has:

Jared Leto’s 11-piece beauty line comprises of products with a heavy price tag, including a $97 eye cream, a $95 clay face mask, and a $87 face moisturizer. The Twentynine Palms line also includes a cleanser, serum, hand and body washes and a conditioner that range from $69 to $39.

Netizens react to Jared Leto’s skincare line

Internet users relentlessly trolled the actor for jumping onto the celebrity skincare bandwagon. Many also found the pricing outrageous and found that the product did not seem worthy of the massive price tag. Netizens endlessly threw shade at the Thirty Seconds to Mars front man. A few reactions read:

Meaning behind Twentynine Palms name explored

For those curious about the meaning behind the name, Twentynine Palms refers to a California city that is close to the entry point to Joshua Tree National Park.

Leto claims that not only does his line comprise of “hallucinogenic beauty” but also other cruelty-free and vegan features like sources ingredients from the Mojave Desert.

The products reportedly consist of desert botanicals like amaranth plants, evening primrose, and prickly pear extract. However, the products do not have any artificial fragrance but an earthy and woodsy scent profile. Speaking about the products’ ingredients, Jared Leto said:

The brand allows customers to refill their packs for each product instead of buying new products, in an effort to encourage recycling. Brad Pitt and Kim Kardashian have done the same for their own skincare lines.

The Twentynine Palms brand also boasts that their products are made from Miron glass, a biphotonic material that does not require the actual product to include preservative ingredients.

Jared Leto’s entrance into the skincare industry comes months after he opened up to Men’s Health about his youthful appearance. During the interview, the Oscar-winner said:

When urged to share his skincare secrets, he brushed off the request and said in the interview:

However, it seems like fans can now get a better glimpse into the actor’s seemingly perfect skin.

About the author

Karishma is a trending writer at SK POP. With a BA in Journalism, Psychology and Literature, Karishma, who has closely followed the latest internet trends from a young age, found her role at SK POP to be the perfect fit for her professional qualifications and personal interests.

She has nearly 3 years of experience in the industry and has interned with The Hindu and Deccan Herald. In her role at Sportskeeda, Karishma covers a range of topics at the pop division, but she believes her skills as a journalist are best reflected while creating impactful and research-intensive stories. For her, no other step in the writing process is as crucial as fact-checking with multiple sources and accurately conveying facts and data.

Karishma holds deep admiration for artists Luke Jerram and Yoshitomo Nara's authenticity and originality, who are her favorite icons. When not ideating her next story, Karishma can be seen deeply engrossed in a book.

Know More