On Wednesday, July 15, Warner Bros. Discovery released the first look of Ryan Gosling as Ken in the upcoming film Barbie by Greta Gerwig, which stars Margot Robbie in the titular role. Along with the picture of Gosling as Ken, the studio also reiterated that the film will release exclusively in theaters on July 21, 2023.As showcased in the picture, Ryan Gosling sports platinum blonde hair in the movie. The 41-year-old Canadian native is seen wearing an unbuttoned, sleeveless denim jacket which allows him to flaunt his six-pack abs. Furthermore, Gosling's Ken appeared to have a spray tan for the movie.Warner Bros. Pictures@wbpictures#BARBIEJuly 21, 2023Only in theaters.648227431#BARBIEJuly 21, 2023Only in theaters. https://t.co/DAemOyv5H8The Gray Man star also showed off the 'Ken' branding on the waistband of his white underwear beneath the light blue denim jeans.In a hilarious turn of events, the internet immediately drew similarities between Gosling's Ken and Fred from the Scooby-Doo film series.grace@amandayoungdykefred from scooby-doo if he slayed twitter.com/filmupdates/st…Film Updates@FilmUpdatesFirst look at Ryan Gosling as Ken in Greta Gerwig’s BARBIE6209381First look at Ryan Gosling as Ken in Greta Gerwig’s BARBIE https://t.co/DkzjsA7zfIfred from scooby-doo if he slayed twitter.com/filmupdates/st…The studio released Robbie's look as Barbie in late April.Netizens react to Ryan Gosling as Ken in the upcoming Barbie movie starring Margot RobbieNumerous users pointed out how Ryan Gosling's appearance as the 'Ken' doll in the film is similar to that of Freddie Prinze Jr. in the live-action Scooby-Doo series of the early 2000s. Prinze Jr. sported a similar "platinum blonde" hairstyle in the 2002 film as Fred Jones of the Mystery Incorporated.Michael (earth 838 variant)@bashful_michaelFreddie Prinze Jr's Fred walked so Ryan Gosling's Ken could run159132046Freddie Prinze Jr's Fred walked so Ryan Gosling's Ken could run https://t.co/QZXzaXWx9hSpudMonkey@SpudMonkey815@IGN Made it better.303@IGN Made it better. https://t.co/w9yyfNR7eaGrace Segers@Grace_SegersFreddy Prinze Jr. walked in Scooby Doo so Ryan Gosling could run in Barbie twitter.com/DiscussingFilm…DiscussingFilm@DiscussingFilmFirst look at Ryan Gosling as Ken in Greta Gerwig’s ‘BARBIE’.33363First look at Ryan Gosling as Ken in Greta Gerwig’s ‘BARBIE’. https://t.co/MiQ2tyFxauFreddy Prinze Jr. walked in Scooby Doo so Ryan Gosling could run in Barbie twitter.com/DiscussingFilm…❝ 𝐃𝐈𝐂𝐊 𝐆𝐑𝐀𝐘𝐒𝐎𝐍 ❞@AcrobatTalented|| Ryan Gosling would be a good fred in a future live-action Scooby doo51|| Ryan Gosling would be a good fred in a future live-action Scooby doo https://t.co/SLkwZpSDqZJ. Skyler@jskylerincRyan Gosling as Ken looks like a cross between Rick Moranis as Barny Rubble and the animated Fred Jones from Scooby-Doo.5914Ryan Gosling as Ken looks like a cross between Rick Moranis as Barny Rubble and the animated Fred Jones from Scooby-Doo. https://t.co/yKssXLZImXTrashpack Pod 🗣@TrashPackMedia@wbpictures Freddie Prinze Jr. walked so he could run176537@wbpictures Freddie Prinze Jr. walked so he could run https://t.co/lDk2FutGlbThe resemblance of Ryan Gosling's Ken to Freddie Prinze Jr's Fred is striking. Reportedly, the upcoming Barbie movie changed the character's look for the project. Mattel's doll iteration of Ken usually sports a slicked, swept-back hairdo with a side parting, with some models even donning a quiff. It seems that Gosling's portrayal adopted a more side-fringe look. This spawned further comparisons with Fred from 2002's Scooby-Doo as he had a short side-fringe hairstyle as well.Denise 'Hollywood It Girl' Salcedo@_denisesalcedoHuge get for AEW!! they got Ryan Gosling to promote BARBIE!!!! #AEWDYNAMITE44659Huge get for AEW!! they got Ryan Gosling to promote BARBIE!!!! 😂😂😂😂😂😂😂 #AEWDYNAMITE https://t.co/UlRPtHDgFvLeevs x 🧣@HelloItsLeviWhy does Ryan Gosling in the Barbie movie look like a cross between Orange Cassidy and Fred from Scooby Doo may I ask4881780Why does Ryan Gosling in the Barbie movie look like a cross between Orange Cassidy and Fred from Scooby Doo may I ask https://t.co/CDn4z6O167Following the release of the first look, a few others compared it to All Elite Wrestling's renowned wrestler Orange Cassidy. The reference to Cassidy was clearly made on the basis of the wrestler's fondness for denim clothing during his appearances in the ring.🦝 targeted raccoonologist 🦝@raccoonologyCan't wait to steal Ryan Gosling's new personality3692412Can't wait to steal Ryan Gosling's new personality https://t.co/TqtHHlQUBIAmericana at Brand Memes@americanamemesRyan Gosling as the Santa Monica houses:3937658Ryan Gosling as the Santa Monica houses: https://t.co/WrW1sNss65DaftPina@DaftPinaNew Ryan Gosling personality just dropped twitter.com/wbpictures/sta…Warner Bros. Pictures@wbpictures#BARBIEJuly 21, 2023Only in theaters.874181#BARBIEJuly 21, 2023Only in theaters. https://t.co/DAemOyv5H8New Ryan Gosling personality just dropped twitter.com/wbpictures/sta… https://t.co/5y5hBd0xjSsuper yaki@SuperYakiShopI would let Ryan Gosling as Ken hurt my feelings26442I would let Ryan Gosling as Ken hurt my feelingsConan O'Brien@ConanOBrienI can’t believe Ryan Gosling is playing Ken in the Barbie movie, I’ll put my smooth mound up against his any day.7926348I can’t believe Ryan Gosling is playing Ken in the Barbie movie, I’ll put my smooth mound up against his any day.Trix@Techpreist_Trix@wbpictures Yes hello, One front row ticket for the new Barbie movie please.1833110@wbpictures Yes hello, One front row ticket for the new Barbie movie please. https://t.co/F2Wh86BrUKCreative Migraine@Createmigraine@wbpictures I see the vision. Low-key might be lit.🤔39529@wbpictures I see the vision. Low-key might be lit.🤔 https://t.co/9f7z0syK1UAccording to IMDb, principal hair and makeup supervisor of the film Robb Crafer, Ryan Gosling's personal hair stylist Marie Larkin, and makeup artist Samantha Kininmonth are partly responsible for the 41-year-old actor's look in the film. Meanwhile, hair and makeup supervisor Lesley Vanderwalt, along with hairdresser and makeup artist Paul Pattison, was responsible for Freddie Prinze Jr.'s look in the 2002 Scooby-Doo film from Warner Bros.Known details about the upcoming Barbie movie by Greta GerwigApart from Margot Robbie as Barbie and Ryan Gosling as Ken, the project is tagged with many renowned names, including the likes of Simu Liu, Kate McKinnon, Dua Lipa, Alexandra Shipp, Emma Mackey, Will Ferrell, Ritu Arya, Kingsley Ben-Adir, Issa Rae, America Ferrera, and Michael Cera, amongst others. As per recent rumors, Emma Mackey might be playing an alternate version of Barbie in the movie. The roles associated with the aforementioned list of actors are unknown at the time.The movie will be directed by Greta Gerwig, who is known for her directorial ventures like Little Women (2019) and Lady Bird (2017). She wrote the script along with her partner Noah Baumbach. As per recent reports, the project is currently being filmed in London. Margot Robbie, who also serves as one of the film's producers, played a key role in helping Warner Bros. take over the project from Sony Pictures, where it was stuck in developmental limbo for years.