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Kanye West's Yeezy brand is continuing its partnership with Gap and Balenciaga with the launch of a new collection alongside the commercial and music video. Grammy-winning artist Ye, formerly known as Kanye West, dropped a new music video titled, Life of the Party from his latest Donda album, which also mark's Ye's tenth studio album.
The Yeezy Gap Engineered by Balenciaga's latest collection, marks the second drop and is set to be revealed and available for purchase for customers on May 25, 2022 at 9 a.m. EST on Balenciaga’s online website, Yeezy Gap website, as well as Balenciaga’s online partners Mytheresa, Farfetch, and LuisaViaRoma.
Both the music video and the thirty-second TV commercial debuted on Sunday, May 8, 2022 at 9:45 p.m. EST, Gap confirmed. The TV commercial for the Yeezy Gap Engineered by Balenciaga's fashion partnership aired on Fox Network's Family Guy series.
More about Yeezy Gap Engineered by Balenciaga collection teased by Kanye West
May 8, 2022 also marked Mother's Day, and the music video was an indirect potrayal of Ye's love for his family. In the video, Ye and Andre 3000 speak to Ye's late mother Donda West, after whom the album is named.
The music video incorporates West's childhood and family photos, which have been reimagined to show his younger self wearing the upcoming pieces from the Yeezy Gap Engineered by Balenciaga collection.
West's childhood pictures were digitally photoshopped and altered to retrofit him into the duds of Yeezy Gap Engineered by Balenciaga. Fans also suspect that it was an intentional effect to make young Ye look like his own children.
Leading the collection is a quarter-zip shell hoodie which also features a front pocket. The Grammy-winning Chicago native, was also previously spotted wearing the collection's hoodie, which features a small "GAP" branding across the chest in an all-black silhouette.
The first Yeezy Gap Engineered by Balenciaga collection, a joint effort by Kanye West and the artist Demna (formerly known as Demna Gvasalia), was released in February 2022, and included denim jackets, jeans, logo tees, and hoodies, among other pieces. The new drop includes a few pieces similar to what was previously launched by the Yeezy Gap Engineered by Balenciaga collection, including denim pieces, round jackets, and hooded jackets.
