Official poster of the Korean drama (Image via @sbsdrama.official)The new and trending K-drama series A Business Proposal has been receiving positive viewership ratings for its refreshing and humorous storyline. The rom-com series recently created a buzz on the internet for its clever embedded marketing. View this post on Instagram Instagram PostWith 2022 starting off with a bang, the Korean entertainment industry has been consistently releasing blockbuster K-drama series and movies. The unique and innovative storylines of the drama series have received a positive response, with fans requesting more seasons to be filmed.What is embedded marketing? View this post on Instagram Instagram PostEmbedded marketing, also known as product placement, is a marketing approach in which recommendations for certain brands or products are included in other works, such as films and television programs, with important promotional content.Embedded marketing may also incorporate real or fictional references to various brands and may be voluntarily blended into works to sustain a feeling of realism or be an idea of commentary.Netizens praise A Business Proposal for its clever tactics of embedded marketing View this post on Instagram Instagram PostThe ongoing K-drama series, which airs every Monday and Tuesday on SBS and Netflix, narrates a story that takes place in a fictional food company called GOfood. As the drama centers around love, romance, and food, the work features GOfood’s edible products from CJ CheilJegang’s Bibigo dumplings and Kimchi as sponsors.Mandu, Korean dumplings, is a dish that consists of pieces of dough in which a variety of fillings, or of dough with no filling, can be filled in the middle of it. The soft dough can be made out of bread, all-purpose flour, potatoes, and more. It can be stuffed with vegetables, cheese, fruits, sweets, and poultry.femme fatale 2.0@eliesaaabsDumplings5:38 AM · Mar 25, 20221265107Dumplings https://t.co/P7wEXO0XMcKimchi is a classic/traditional Korean side dish made with salt and fermented vegetables, such as cabbage, cucumber, and napa. A wide range of seasonings are used which are then mixed with the latter for a burst of flavors. Kimchi can be devoured with ramen, dumplings, soups, stews, and more.Kpop Fans of Indiana@KpopIndianaK-Culture Fact: #Kimchi is LIFE!🥬 Fermented veggies (kimchi) became a staple in #Korean homes as early as 57 BC🥢 You’d have a difficult time NOT finding kimchi at any Korean restaurant📸 Koreans say “kimchi” instead of “cheese” when taking photos#KoreanCulture7:37 AM · Jan 13, 2022163K-Culture Fact: #Kimchi is LIFE!🥬 Fermented veggies (kimchi) became a staple in #Korean homes as early as 57 BC🥢 You’d have a difficult time NOT finding kimchi at any Korean restaurant📸 Koreans say “kimchi” instead of “cheese” when taking photos#KoreanCulture https://t.co/VdBppwpBWO.In a recent broadcast of A Business Proposal, Kang Tae-moo, who is a workaholic, thinks about marketing tactics to globalize Korean staples, Kimchi and dumplings.Kang Tae-moo went on a business trip and visited an American company. In this episode, the character explains the importance of Kimchi and the traditional pot packaging that has been going on for years. In this scene, he garnered traction by narrating the actual product in fluent English.Kang Tae-moo said,"People tend to think of Korean food as 'home food' or as healthy good that's made with love and care. Let's focus on that."Fans are praising A Business Proposal for being able to truly present and introduce traditional Korean food as well as promote it.✨jess✨@kimchi_waruiI love a business proposal so much lmao it’s exactly what I needed4:29 AM · Mar 8, 2022I love a business proposal so much lmao it’s exactly what I neededr@springwshaaaaand you know what's the best thing about business proposal? they talk about food!!!!!!!!!!! a show about food always have a plus point in my heart7:53 AM · Mar 22, 20226aaaaand you know what's the best thing about business proposal? they talk about food!!!!!!!!!!! a show about food always have a plus point in my heartkimchi 👻@minmysunbusiness proposal like a fresh air10:47 AM · Mar 22, 2022business proposal like a fresh airtryna⁷ is still a hilo stan 💚@hellokatrynasteak, jjajangmyeon, and kimchi cucumbers while starting #BusinessProposal 🫰🏽6:40 AM · Mar 23, 2022steak, jjajangmyeon, and kimchi cucumbers while starting #BusinessProposal 🫰🏽ʚ 한니 토끼 ɞ@bbyhanyoonalso just want to throw it out there. i know it’s a fake scenario, but eating the bibigo foods make me feel like i’m supporting the people in business proposal 10:08 AM · Mar 22, 2022also just want to throw it out there. i know it’s a fake scenario, but eating the bibigo foods make me feel like i’m supporting the people in business proposal 😅😭jade⁷ 💜 한잔?@jademinnie7Topping up my Korean food drawer at home and was reminded of Business Proposal lol7:29 AM · Mar 25, 202210Topping up my Korean food drawer at home and was reminded of Business Proposal lol https://t.co/vxaQJE8elu✨⁷@mygsparklThis is making me hungry. The food looks good.#BusinessProposal#BusinessProposalEp75:14 AM · Mar 22, 2022This is making me hungry. The food looks good.#BusinessProposal#BusinessProposalEp7 https://t.co/LRefKsuZu1Sticking true to Korean roots in terms of food, the embedded marketing technique shown in A Business Proposal did not seem to interfere with the storyline but rather synced with the main character Kang Tae-moo, who is the CEO of the fictional food company GOfood's.