“And everyone was happy”: LOONA’s fandom celebrates boycott campaign after upcoming comeback’s poor sales performance

LOONA’s fandom, ORBITs, is on track to successfully boycott the group's upcoming release. The boycott was the result of a combination of controversies and reports surrounding the group’s agency, Blockberry Creative.

Amidst all of this, ORBITs made a unanimous decision to boycott the group’s upcoming album, The Origin Album [0]. The sales numbers on Ktown4U, a major South Korean distributor website, have already reflected their success.

As of December 15, 2022, around 2 AM local US time, daily sales on Ktown4U remain at 32 for the set and a mere 11 for the random version. Hours later, at 9 AM, the numbers only increased to 36 for the set, while the other remained the same.

Pre-orders for the album have been open for a couple of days. It is scheduled for release on January 3, 2023. Although the numbers seem extremely poor, for ORBITs, it is a win.

ORBITs boycotting LOONA’s comeback results in heavily decreased sales

From terminating Chuu’s contract by claiming she verbally abused staff to reports saying nine members filed an injunction to terminate their own contracts, LOONA’s fandom has walked a rocky path over the past few months. This is also almost a year after South Korean outlets reported on a legal suit between Chuu and Blockberry Creative.

As soon as Blockberry Creative released a teaser poster for LOONA’s new album release, ORBITs began calling for a boycott. As per the fanbase union account on Twitter:

As of December 15, 9 AM, Ktown4U, a website that showcases transparent sales, the group's The Origin Album [0] is still stuck in double digits. Fans celebrated the numbers on Twitter, while steadily maintaining that the ban is only to make the company falter and that they still love the LOONA members.

Some fans even brought up Yeojin’s reveal when she shared that she had not earned even a single penny since debuting over six years ago. Fans’ stance was that it was the company that was benefiting from the sales, not the members.

Since the artists themselves weren’t being paid despite their albums bringing in decent six-digit sales numbers, their plans to boycott fueled more determination.

In other news, Blockberry Creative responded to the news of nine members filing an injunction with a simple “no” to YTN Star on November 28, the same day JTBC released the report. However, fans noticed a pattern in the social media posts, which only have HyunJin and ViVi uploading their photos.

Coincidentally, only HyunJin and ViVi were reported to not have filed an injunction for contract termination. It remains to be seen whether LOONA’s fandom can continue to keep up with the boycott of The Origin Album [0] across platforms.

About the author

Afreen has been a K-Pop Content Specialist at Sportskeeda since 2021. She holds a Bachelor's degree in English Literature, along with a Post-Graduate Diploma in Journalism and Mass Communication. Afreen has over 4+ years of working in various positions including being an entertainment content writer with Pinkvilla’s K-pop division Hallyutalk and CineDope, and as a copywriter at Flying Cursor.

As per Afreen, she loves her work because she gets to write about the things she is obsessed with. Her thorough research and following the two-genuine-source rule of journalism helps her produce the most accurate content, along with helping her be up-to-date with the industry.

Afreen has had the privilege to interview The Rose's frontrunner, WOOSUNG, and LIONESSES, K-pop's first openly LGBTQ+ group. She is a big fan of SEVENTEEN, Stray Kids, BTS, and The Rose for their hard work, sincerity, and the comic relief their shows provide.

When she is off her shift, Afreen explores the streets of Nottingham in the UK, cooks, and listens to new music.

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