BTS’ Jungkook’s Instagram username turns brands into fans

As BTS members opened their personal Instagram accounts on December 6, one thing that shone brightest among them all was their usernames. The group’s youngest, Jungkook, chose a creative ID with all the alphabets in the English language except the letters J and K.

Since his debut, fans and members have often called Jungkook "JK" - a term of endearment. Making the name his own, he sure had some fun while deciding on his Instagram username. His genius flair has made big brands like McDonald’s, Target, Axe, Lyft and even Among Us copy it on Twitter and start a moment-marketing campaign.

BTS’ Jungkook starts a new trend with his creative Instagram username

While the rest of the BTS members chose simplistic or punny IDs, the Golden maknae, Jungkook, went all out, making his Instagram username stand out. The K-pop supergroup trended for almost an entire day for their sudden appearance on Instagram on December 6. But it was only Jungkook that could make brands start a whole new moment-marketing trend.

Jungkook currently sits with a whopping 18.6 million Instagram followers in just a day of opening his account. His unique username was the first thing that caught people’s attention - @abcdefghi__lmnopqrstuvwxyz. The funny way of emphasizing his name led big brands to copy it and have a gala on their social media.

Fast food brand McDonald’s, who teamed up with them for a BTS Meal collaboration, was the first to change their name on Twitter. It kept all the English alphabets except ‘mcd,’ their much-famous abbreviation.

Soon, Lyft, Sour Patch Kids, Among Us, Axe, Rockstar Energy Drink joined in on the fun.

Meanwhile, non-BTS fans had a tough time understanding why McDonald’s was behaving the way it was. They questioned if it was just another “intern” mistake, asked the brand if it was okay, and took it literally by thinking ‘cdm’ was a code for an upcoming product.

The BTS ARMY had fun telling them it was all because of Jungkook’s Instagram username. They even had fun interacting with the brand in K-pop stan lingo.

Did Jungkook always have an Instagram account?

BTS Jungkook’s username isn’t the only chaotic moment that arose. Fans now believe that the K-pop idol is not new to Instagram.

With years of BIGHIT MUSIC training ARMYs to pay attention to detail, fans found out that every member’s Instagram profile stated “New Instagram account” except Jungkook’s. The discovery has fans baffled as they think the Golden Maknae has been watching them on Instagram for way longer than they would’ve imagined.

After their much-deserved break, BTS will be back in March 2022 with their new album and a concert in Seoul, South Korea.

About the author

Afreen has been a K-Pop Content Specialist at Sportskeeda since 2021. She holds a Bachelor's degree in English Literature, along with a Post-Graduate Diploma in Journalism and Mass Communication. Afreen has over 4+ years of working in various positions including being an entertainment content writer with Pinkvilla’s K-pop division Hallyutalk and CineDope, and as a copywriter at Flying Cursor.

As per Afreen, she loves her work because she gets to write about the things she is obsessed with. Her thorough research and following the two-genuine-source rule of journalism helps her produce the most accurate content, along with helping her be up-to-date with the industry.

Afreen has had the privilege to interview The Rose's frontrunner, WOOSUNG, and LIONESSES, K-pop's first openly LGBTQ+ group. She is a big fan of SEVENTEEN, Stray Kids, BTS, and The Rose for their hard work, sincerity, and the comic relief their shows provide.

When she is off her shift, Afreen explores the streets of Nottingham in the UK, cooks, and listens to new music.

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