"How do you mess up that many times": Fans criticize Samsung's New Site, SamMobile, for mistaking Stray Kids' Lee Know as BTS' SUGA

On July 26, 2023, several K-pop idols, including BTS' SUGA, TWICE's Jeonghyeon, IVE's Jang Wonyoung, and Stray Kids, attended Samsung's annual 2023 Galaxy UNPACKED show, as the brand's ambassadors. The event was all about Samsung's new gadget and device releases, in Seoul, Korea.

Given the A-list celebrities attending the show, the brand's biggest and most popular fan site, SamMobile, posted about the people who attended the event.

When the page tweeted about Stray Kids' Lee Know, fans stormed in to support the post. However, they soon realized, on viewing the post's editing history, that SamMobile mistook Lee Know for BTS' SUGA when the tweet was first put out.

"They look nothing like each other": Fans notice Samsung's New Site mistakenly addressing Stray Kids' Lee Know as BTS' SUGA

SamMobile has showcased itself as the leading and the biggest source of the latest information related to the Korean-based mobile brand, Samsung. According to its descriptions, this is what it labels itself as:

Naturally, Samsung's first annual event, 2023 Galaxy UNPACKED, held in their home country with the attendance of several remarkable figures like Stray Kids, BTS' SUGA, and TWICE's Jeongyeon, was an essential event for the news site to cover.

Many Samsung fans and other K-pop fans trust SamMobile as their best source and awaited news regarding the monumental event that was taking place.

As the news site made its post about Stray Kids' Lee Know entering the venue, fans stormed in to engage with the post to showcase their support. However, it wasn't long before fans noticed that the post has been edited not once but five times, with Stray Kids' Lee Know misidentified several times.

As a part of Twitter's latest update, an added feature of users being able to edit their tweets was introduced. However, it also came with a catch that a tweet can't be edited over five times, it has to be done within the first 30 minutes, and others can see one's editing history. This is what exposed SamMobile's mistake of referring to Stray Kids' Lee Know as BTS' SUGA.

While the post initially addressed him as SUGA, it then changed to just BTS with three purple hearts. Soon the news site realized it wasn't a BTS member and changed the tweet to Lee Min-ho, Lee Know's real name, with added hashtags relating to the idol.

Then SamMobile understood that the idol goes by his stage name, Lee Know, and changed it one last time before it used up all its chances to edit the tweet.

Fans were still disappointed since there was no mention or hashtags that refer to the idol as a member of Stray Kids. While many agreed that it was unprofessional of them, they also expressed that the tweet could have simply been deleted and redone with better research at hand.

Given that Samsung is a Korean brand, netizens were confused and puzzled as to how the biggest and most-trusted source of Samsung failed to recognize the difference between the K-pop idols.

Especially given that they're the ambassadors of the brand and look nothing alike, fans were strong in their criticism of SamMobile.

About the author

Aishwarya is a pop culture writer who covers K-drama and K-pop at Sportskeeda. After completing her Bachelor's in English and Communication Skills, she sought a job that allowed her to explore her passion, and being a K-pop and K-drama reporter felt like the ideal fit. Aishwarya has 3 years of experience under her belt and previously took on several internships in the industry that further motivated her in choosing writing as a career.

Aishwarya believes in conducting extensive research and verifying facts with the help of reputable sources to produce accurate articles. She also spends a significant amount of time on Twitter to understand how netizens are reacting to the latest trends in the industry before crafting her content.

She admires SUGA from BTS for his dedication to his work and aspires to immerse herself into the things she loves, just like him. If she could go back in time, she would jump at the opportunity to be part of ""Reply 1988,"" a K-drama set in a time when neighborhood relationships were cherished and interpersonal connections were of utmost importance. Although she loves how technology has advanced, she would also love to experience living in an era before it was invented.

When Aishwarya's not writing and reading about the latest developments in the industry, she spends her time crocheting, sketching, cycling, reading Mangas, and cooking.

Know More