“I can’t handle this anymore”: BTS’ Jungkook leaves ARMYs awestruck with his latest Calvin Klein Pinterest Ad

Jeon Jungkook swept ARMYs all around the world off their feet with the release of his all-new campaign with Calvin Klein.

Ever since his photo in a crop top was spotted in one of the local Calvin Klein stores, fans had been speculating about a new campaign. When asked about this directly on Weverse live, Jungkook playfully denied that there was something new coming up.

However, on Friday, August 11, midnight, the idol arrived with a brand new unconventional and gender-defying campaign, which was released via Calvin Klein's Pinterest account.

When the official video of the same was posted on Twitter (X) by user @kookpiics, it drew a flurry of comments.

A fan reacts to Jungkook's recent Calvin Klein campaign (Image via Twitter/witchyz)

Fans go insane after watching Jungkook groove to an '80s song in new Calvin Klein campaign

Jungkook of BTS achieved a milestone by securing an ambassadorship campaign with American intimate wear brand, Calvin Klein. The curtain lifted on this campaign on March 27, 2023, with the release of a series of alluring photos and video.

The latest excitement surrounding the idol began when a fan stumbled upon a Jungkook snapshot in a local store of the brand, sparking fresh speculations about another campaign, which turned out to be true when a video featuring him was unexpectedly released on August 11.

In the latest video, Jungkook is seen in a two-piece denim ensemble consisting of a black jacket and jeans, without anything underneath the jacket. With a loosely-tied cloth tie around his neck, he moves and grooves gracefully to the '80s song, Cars, by Gary Numan.

Regarding the video, the BTS star received appreciation from not only his fans but also got an honorable mention from Billboard. As expected, Jungkook's latest look in the campaign sent fans into a tizzy, with many resharing pictures and screenshots from the video while gushing over them.

Jungkook for the new campaign (via Twitter/tksovers)

A netizen goes crazy over Jungkook's looks in the video (Image via Twitter/Moonchild_Valll)

A fan goes crazy over Jungkook's video (Image via Twitter/M_deBeauvoir)

A netizen praises Jungkook's looks in the video (Image via Twitter/queen_vwi)

A netizen praises Jungkook's looks in the video (Image via Twitter/maineventjeon)

A netizen cannot get enough of Jungkook's beauty and talent (Image via Twitter/NancyAnh4)

A netizen praises Jungkook's looks in the video (Image via Twitter/jeonprotector)

Meanwhile, Jungkook's solo track, Seven, was released on July 14, 2023. Laden with explicit lyrics that explore the relationship between two people, the energetic song drew praises from all quarters.

Following this unexpected campaign, fans are now impatiently anticipating the next installment of Jungkook's projects, be it personal or collaborative.

About the author

Rujula is a pop culture journalist who covers K-pop at Sportskeeda. She graduated with a bachelors in English Literature from Mumbai University, following which, as a self-proclaimed K-pop fangirl, Rujula pursued her passion for the written word to report on all things Korean. Rujula has over 4 years experience in curating content for diverse companies like Disney (Star Sports), KpopWise, Icy Tales, Nettv4u, and Walking Wicket.

For her, referring to official sources and cross-verifying information are of utmost importance to maintain objectivity and credibility of the information she offers to her readers. She also takes into account social media posts from people experiencing an incident first-hand to add depth and perspective to her story.

While creatively presenting information about an artist’s particular look or campaign is Rujula’s forte, she believes her true strength lies in interviewing celebrities and idols. At Sportskeeda, Rujula has exclusively interviewed famous K-pop groups and idols such as ChoCo, Jae Chong, BLACKSWAN, DKZ, Lee Taevin, E:LFIN, Kim Seong-gyeong, and Hyun-woo.

Rujula’s favorite artists in the K-circle are BTS, Jackson Wang, ENHYPEN, and SEVENTEEN, and she admires them for their humility, genuineness, and generosity. When not busy tracking the latest developments in Korean entertainment, Rujula can be found playing cricket, a sport she has played professionally for over 10 years.

Know More

Edited by Upasya Bhowal