A Jack Daniels' summer campaign ad from two years ago featuring drag queens from RuPaul’s Drag Race has resurfaced and is being heavily criticized. This came after netizens called for a boycott of Bud Light for featuring transgender activist and influencer Dylan Mulvaney a few days ago.Dylan rose to fame on social media after she started documenting her transition into girlhood over the span of several months. She was offered several brand deals throughout 2022.Ron C@Ron11366@MaryWalterRadio Hmm... did a search:Republicans are having a breakdown over Jack Daniels teaming up with RuPaul for "Drag Queen Summer Glamp." The problem with this is that this actually took place in 2021, not now.@MaryWalterRadio Hmm... did a search:Republicans are having a breakdown over Jack Daniels teaming up with RuPaul for "Drag Queen Summer Glamp." The problem with this is that this actually took place in 2021, not now.However, after the influencer shared a video of her collaboration with Bud Light on Instagram, a strong online backlash followed. The vast majority of beer consumers were apparently not interested in promoting Dylan’s gender identity.Shortly after the controversy, netizens dug up a previous marketing campaign from the Tennessee-based whiskey company that featured drag queens. Even though the campaign is from 2021, users on social media did not back off from criticizing the brand either.One user @MarkDomel wrote on Twitter that bringing up the whiskey ad would be beneficial since it would help a lot of people reduce their consumption of alcohol.Mark Domel@MarkDomel@bennyjohnson @JackDaniels_US On the plus side a lot of people are going to cut back on alcohol11@bennyjohnson @JackDaniels_US On the plus side a lot of people are going to cut back on alcoholNetizens react to Jack Daniels summer campaign featuring drag queensThe popular whiskey company based in Lynchburg, Tennessee, partnered with three performers from RuPaul’s Drag Race back in 2021. Drag queens Manila Luzon, Bebe Zahara Benet, and Trinity the Tuck participated in a three-episode series called Drag Queen Summer Glamp.The series was sponsored by Jack Daniels' Tennessee Fire. The brand aired the series online during Pride Month, i.e., June of that year. The three-episode series centered around the three drag queens planning to celebrate Pride Month with Southern barbecue and the famous Tennessee whiskey.PushItRealGood@PushReal@mtgreenee @Travistritt Jack Daniels said in June 2021 that it had teamed up with three drag queens from the hit TV show to produce a series of videos called Drag Queen Summer Glamp. It features the participants completing challenges around the company's Lynchburg, Tennessee, distillery.Give me a shot3@mtgreenee @Travistritt Jack Daniels said in June 2021 that it had teamed up with three drag queens from the hit TV show to produce a series of videos called Drag Queen Summer Glamp. It features the participants completing challenges around the company's Lynchburg, Tennessee, distillery.Give me a shotBack then, Jack Daniels' Fire brand manager Lauren Richmond stated in a press release that the campaign reaffirmed their commitment to the queer community. He said:“This series demonstrates our brand’s holistic approach to engaging the consumers we serve through culture and unexpected partnerships.”However, netizens took offense to the whiskey brewer’s Pride campaign as they called for a boycott of the brand. Many labeled the company as “woke.”The Political Pom, Esq. 🇺🇸@ThePoliticalPomAre you ready to Boycott .@JackDaniels_US ?19826Are you ready to Boycott .@JackDaniels_US ?🇺🇸Chelle🇺🇸@hottamali02Are you freaking kidding me!? @JackDaniels_US just went woke. Unbelievable. Time to leave their products on the store shelves.1403884Are you freaking kidding me!? @JackDaniels_US just went woke. Unbelievable. Time to leave their products on the store shelves. https://t.co/ROcfKcRC1DVeBee🇺🇸✝️@VeBo1991Note to Jack Daniels- “ If everyone is thinking alike , then someone isn’t thinking!” Every woke will be broke !150126Note to Jack Daniels- “ If everyone is thinking alike , then someone isn’t thinking!” Every woke will be broke ! https://t.co/GLCYyZWObKJoe Has Dementia@RokerGlassesBud Light: “We’re partnering with ‘Transgender’ Dylan Mulvaney!”Jack Daniels: “Hold my Bud Light!”Jack Daniels Sponsoring “Drag Queen Summer Glamp”17267Bud Light: “We’re partnering with ‘Transgender’ Dylan Mulvaney!”Jack Daniels: “Hold my Bud Light!”Jack Daniels Sponsoring “Drag Queen Summer Glamp” https://t.co/3CbW1LmiQyCentrism Fan Acct 🔹@Wilson__ValdezCancel culture Libs are all a bunch of snowflakes. Also, we're cancelling Jack Daniels now. And Budweiser. All my True Conservatives drink wine coolers, the only non-Woke drink we have left. twitter.com/Travistritt/st…Travis Tritt@TravistrittAll the @JackDaniels_US drinkers should take note.27945All the @JackDaniels_US drinkers should take note. https://t.co/W0d9lMoSxqCancel culture Libs are all a bunch of snowflakes. Also, we're cancelling Jack Daniels now. And Budweiser. All my True Conservatives drink wine coolers, the only non-Woke drink we have left. twitter.com/Travistritt/st…Ryan Cunningham@rycunniLooks like @JackDaniels_US has gone woke. Vote with your wallets and make them go broke.9119Looks like @JackDaniels_US has gone woke. Vote with your wallets and make them go broke. https://t.co/b3WLPHbo4eUnreconstructed Rebel@ShootbossI have been a big fan of Jack Daniels since the 70’s but I’ll never spend another penny on it. twitter.com/hottamali02/st…🇺🇸Chelle🇺🇸@hottamali02Are you freaking kidding me!? @JackDaniels_US just went woke. Unbelievable. Time to leave their products on the store shelves.6721Are you freaking kidding me!? @JackDaniels_US just went woke. Unbelievable. Time to leave their products on the store shelves. https://t.co/ROcfKcRC1DI have been a big fan of Jack Daniels since the 70’s but I’ll never spend another penny on it. twitter.com/hottamali02/st…After country singer Travis Tritt called to boycott Bud Light, he shared the 2021 Jack Daniels' campaign and asked everyone to take a look at it. However, even amidst a strong negative response from the majority of the U.S. population on Twitter, several people stood up for the LGBTQ+, especially the trans community.Critter@asclepiasyriacaDear Republicans, You're free to boycott Budweiser and Jack Daniels and Disney and M&Ms and Doritos and Nike and the NFL and Target and Amazon and...But wouldn't it be easier just to stop being bigots? Maybe accept that other people have a right to exist? Just a thought. twitter.com/Travistritt/st…Travis Tritt@TravistrittI will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.43I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.Dear Republicans, You're free to boycott Budweiser and Jack Daniels and Disney and M&Ms and Doritos and Nike and the NFL and Target and Amazon and...But wouldn't it be easier just to stop being bigots? Maybe accept that other people have a right to exist? Just a thought. twitter.com/Travistritt/st…Tara Dublin ((Got 𝒱ℯ𝓇𝒾𝒻𝒾ℯ𝒹 in 2016))@taradublinrocks@Travistritt @JackDaniels_US Drag queens also breathe air and drink water, Travis, so you better stop doing both of those things in case anyone questions your masculinity ever again1327@Travistritt @JackDaniels_US Drag queens also breathe air and drink water, Travis, so you better stop doing both of those things in case anyone questions your masculinity ever againNick Harpster - Activist@picknick2018@Travistritt @JackDaniels_US Yay! Another reason to drink Jack Daniels.53@Travistritt @JackDaniels_US Yay! Another reason to drink Jack Daniels.Tim Haynes@THETimHaynes@Travistritt @JackDaniels_US This guy is calling out drag shows. Nothing says straight American red blooded man like a leather bedazzled jacket, cleavage, and tassels. Travis was doing drag before it was mainstream.331@Travistritt @JackDaniels_US This guy is calling out drag shows. Nothing says straight American red blooded man like a leather bedazzled jacket, cleavage, and tassels. Travis was doing drag before it was mainstream. https://t.co/6eiBYrlx0ZAngie Curl@GothiqueGirrl@Travistritt @JackDaniels_US Not a drinker but Thanks! I’ll be sure to support them In the future! #giftideas681@Travistritt @JackDaniels_US Not a drinker but Thanks! I’ll be sure to support them In the future! #giftideasRenee Liberty 🇺🇸@renee_liberty@Travistritt @JackDaniels_US Really not sure why people are so bothered by drag queens. I'm a straight female, but not an insecure one, so men dressing up in drag doesn't bother me. You have to be pretty insecure in yourself to be bothered by someone else's choices. Sorry, this world has bigger issues.97850@Travistritt @JackDaniels_US Really not sure why people are so bothered by drag queens. I'm a straight female, but not an insecure one, so men dressing up in drag doesn't bother me. You have to be pretty insecure in yourself to be bothered by someone else's choices. Sorry, this world has bigger issues.Sarah Daniels@SarahDaniels@Travistritt @JackDaniels_US I’m a whiskey drinker and don’t like Jack but now I think I’ll add some to my collection. Thanks, bigot! 🥰8854@Travistritt @JackDaniels_US I’m a whiskey drinker and don’t like Jack but now I think I’ll add some to my collection. Thanks, bigot! 🥰Dylan Mulvaney's Instagram post promoting Bud Light started the online outrageThe outrage against alcohol brands started with Dylan Mulvaney’s April 2 post on Instagram, where she promoted her collaboration with Budweiser’s Bud Light sub-brand. She shared that the company sent her a customized can with her face on it as a token to celebrate her 365 days of being a girl. View this post on Instagram Instagram PostIn another video, Dylan can be seen drinking a Bud Light can in her bathtub. The Conservatives criticized the beer brewer’s decision to form an association with a trans activist. After Jack Daniels' collaboration with the drag queens surfaced, these people noted that both these companies forgot their target audience, claiming that only men drink beer and whiskey.