Amrita is a trends writer at SK POP. Amrita completed her post-graduation in English Language and Literature and has covered a wide range of topics in her role as a freelance writer since her undergrad years, including blockchain technology, product reviews, travel guides, subtitles, and pop culture in her writing. While the experience helped her polish her writing skills and gain expertise in appealing to diverse audiences, her personal interest in popular culture aided her with injecting fresh insights to her stories.

Amrita emphasizes familiarizing oneself with the topic at hand before approaching it solely from a writer’s perspective. She usually takes the longer route in sifting through all available information online, and believes her efficiency is therefore best reflected while covering news articles.
She makes use of primary sources and verified/official social media handles to check for consistency in details. In case of discrepancies, she delves deeper into the primary and secondary sources for clarification, choosing to let go of a detail in case its accuracy cannot be established.
Amrita supports this approach by centering objectivity in her reportage, keeping her tone neutral at all times, and not allowing her personal inclinations or opinions slip into her reportage.
When not obsessing over a particular detail in her report, Amrita can be found reading fiction or exploring new shows or movies.

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