New Jeans' Hyein becomes the new ambassador of the luxury fashion brand, Louis Vuitton

On December 30, 2022, it was officially revealed that New Jeans' Hyein will be joining the illustrious list of Louis Vuitton ambassadors. The K-pop idol, who debuted under HYBE LABELS, is not only the youngest ambassador of the luxury fashion brand, but also the first rookie idol to bag the ambassador label.

Following the announcement, fans were beyond proud of Hyein and New Jeans, who have stacked up several impressive achievements in less than a year since their debut. With the release of her Vogue photoshoot to promote her achievement of being the newest Louis Vuitton ambassador, fans couldn't stop talking about how cool and pretty she looked.

New Jeans' Hyein is the youngest ambassador of Louis Vuitton

Being only 14 years old, the maknae of the K-pop girl group New Jeans, Hyein took a big step in her career by becoming Louis Vuitton's newest ambassador. Considering the incredible fame and popularity of the luxury fashion brand, their trust in Hyein to successfully promote their brand says a lot about the idol and her captivating charisma that continues to reel in more fans.

As fans flipped through New Jeans' Hyein Vogue photoshoot, they couldn't contain their excitement. She wore pieces from Louis Vuitton's recent release, the 2023 Cruise Collection, designed by Nicolas Ghesquiere. The idol had other shots in cool, flashy outfits under the Y2K setting, which was on-brand for the rookie K-pop girl group, New Jeans. Naturally, fans buzzed on Twitter, sharing their opinions on the jaw-dropping images of their idol, New Jeans' Hyein.

With New Jeans' Hyein becoming the newest Louis Vuitton ambassador, she joins her fellow member Hanni, who's the ambassador for Gucci. While the two have been confirmed as ambassadors, with the rest of the members representing other luxury fashion brands such as Minji for Chanel, Haerin for Dior, and Danielle for Burberry. Fans are now hoping for them to be global ambassadors.

New Jeans' latest single release, Ditto

On December 19, 2022, New Jeans released another show-stopping song, Ditto, that's currently taken over the web. Portraying a different emotion compared to their earlier popular releases Hype Boy, Cookie, and Attention, Ditto had a more emotional touch, with a nostalgic dimension to it.

To make things more interesting, the music video had two famous faces from the K-drama industry popping up, which shook many fans. Weak Hero Class 1's Choi Hyun's appearance and All of Us Dead's Park Ji-hu, who was revealed as the girl behind the camera, threw fans into a frenzy and caused much commotion around the music video.

As the five girls continue to roll out impressive achievements as they progress into 2023, fans can't wait to see the show-stopping events lined up for them next year. Never beating the rookie-of-the-year allegations, New Jeans attract more fans by the day with their unique concepts and intriguing projects.

About the author

Aishwarya is a pop culture writer who covers K-drama and K-pop at Sportskeeda. After completing her Bachelor's in English and Communication Skills, she sought a job that allowed her to explore her passion, and being a K-pop and K-drama reporter felt like the ideal fit. Aishwarya has 3 years of experience under her belt and previously took on several internships in the industry that further motivated her in choosing writing as a career.

Aishwarya believes in conducting extensive research and verifying facts with the help of reputable sources to produce accurate articles. She also spends a significant amount of time on Twitter to understand how netizens are reacting to the latest trends in the industry before crafting her content.

She admires SUGA from BTS for his dedication to his work and aspires to immerse herself into the things she loves, just like him. If she could go back in time, she would jump at the opportunity to be part of ""Reply 1988,"" a K-drama set in a time when neighborhood relationships were cherished and interpersonal connections were of utmost importance. Although she loves how technology has advanced, she would also love to experience living in an era before it was invented.

When Aishwarya's not writing and reading about the latest developments in the industry, she spends her time crocheting, sketching, cycling, reading Mangas, and cooking.

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