YouTuber-turned-boxer Jake Paul continues to take advantage of the “GOTCHA HAT” scuffle with boxing legend Floyd Mayweather.The altercation has become the inspiration for Paul's new line of apparel, and its sales are said to be going through the roof.After their messy fight at the Floyd Mayweather vs. Logan Paul press conference, Jake Paul began making merchandise based on the hat that he snatched from the 44-year-old undisputed champion. Although the Money Team got the real hat back, Paul has transformed it into a hysterical pop culture moment.ALSO READ: “If I die..I died for the hat”: Jake Paul gets “gotcha hat” tattoo as a joke after Floyd Mayweather left him black-eyedJake Paul's new apparel line of caps and hoodies based on "GOTCHA HAT"A new tweet from Jake Paul claims that the “GOTCHA HAT” apparel is “selling like hot cakes.” The YouTuber also revealed that he has added new designs for limited dye edition hats, along with hoodies and crewnecks.gotcha hats selling like hot cakesmore designs now available 👇🏼👇🏼👇🏼https://t.co/Z6fKZE1mLK— GOTCHA HAT (@jakepaul) May 7, 2021Reactions to Paul’s prank-turned-marketing scheme are divided, with the internet mostly criticizing the YouTuber for his ill-famed theatrics. Moreover, many find it hard to believe that the apparel is surging in sales.Some fans have trolled Paul for being beaten to a pulp by Floyd’s security. Stills of the YouTuber trying to defend himself during the scuffle are also doing the rounds on the internet.no one’s buying that shit— 𖨆. (@etszg) May 7, 2021waiting for the "i got beat up" hats pic.twitter.com/j8ZWE0vxmZ— rain 💫 (@rainxiix) May 7, 2021Gotcha hat 😹 pic.twitter.com/rgprFkixpP— rap_xvi (@rap_xvi) May 7, 2021Jake Paul really took Floyd's hat 😳...then started selling 'Gotcha Hat' hats 🧢 pic.twitter.com/JgBFOWEnNw— TmarTn (@TmarTn) May 6, 2021wheres i got my ass beat hat pic.twitter.com/2BMrnYnidH— كن انت (@beyou4415) May 7, 2021Let’s be honest them shits are NOT selling like hot cakes— Lesbian Ninja (@NinjaDegenerez) May 7, 2021gOtChA HaT pic.twitter.com/hcqC1RnPOO— JayyDifferent (@JayyDiffrent) May 7, 2021If I see a kid with this hat i'll steal it from his head...— ErisBlisset (@BlissetEris) May 7, 2021However, some fans have called the internet star a marketing genius for turning a prank into a profitable scenario. Even a few of his detractors have applauded him for trolling Floyd with a silly prank.Jake Paul literally has “Gotcha Hat” hats for sale already on his Instagram lol I must say I like the hustle pic.twitter.com/59Z6trjPb7— Kazaam (@TrentMonet) May 6, 2021I hate jake paul but the fact he is already selling “Gottcha Hat” hats is quite funny 😂— BFF_____ (@BFFBackup) May 6, 2021Jake paul taking Floyd's hat then selling his own merch half hour later saying " gotcha hat" is deffo a setup. Money money money for views views views pic.twitter.com/Hcxs6m7gkw— Gaz 👊🏻💭 (@GazCounsell) May 6, 2021There are VERY few things more disrespectful than snatching a man’s hat and yelling “gotcha hat!” Hate it or love it (everyone hates it) Jake Paul is the ultimate troll pic.twitter.com/0MPHZRHi1x— KFC (@KFCBarstool) May 6, 2021“GOTCHA HAT” continues to trend as the fight night between Floyd Mayweather and Logan Paul inches closer.It will be interesting to see if Jake will don the “GOTCHA HAT” apparel on the day of his brother’s fight. The exhibition match is scheduled to take place on June 6.