J Balvin has faced severe backlash for "Perra" music video (Image via Getty Images)J Balvin recently came under fire for having “racist and misogynistic” undertones in his new music video Perra. The song was released in collaboration with Tokischa in September and faced severe criticism for representing African-American women as dogs.In the video, the musician is seen walking with several women in leashes. Female artists are also seen wearing dog ears, while rapper Tokischa is shown posing inside a doghouse. The video left viewers largely disappointed and several people have condemned the visuals on social media.CLASSY GANGSTER🛸🦋@ImKillaSevenJ Balvin and Tokischa song "Perra"music video was criticized for showing the Colombian singer with two Black women on leashes.The song has direct sexist, racist,misogynistic expressions that shows women being portrayed as dogs that must be dominated.SMH the song was a flop anyway4:53 AM · Oct 22, 202191J Balvin and Tokischa song "Perra"music video was criticized for showing the Colombian singer with two Black women on leashes.The song has direct sexist, racist,misogynistic expressions that shows women being portrayed as dogs that must be dominated.SMH the song was a flop anyway https://t.co/La7SD4cDQ6Columbian Vice President Marta Lucia Ramirez and the Presidential Council for the Equality of Women Gheidy Gallo Santos wrote a letter calling out the “racist, machisto and misogynistic” nature of the video. The music video was even criticized by J Balvin’s own mother during a radio interview:“When I found out [about “Perra”], I called him…, “Where is the Josesito that I know? That song is not… I don’t even know what to say. I did not see my Jose anywhere.”Following days of consistent online backlash, J Balvin took to Instagram to take responsibility for his actions and apologized for his controversial music video:"I want to say sorry to whomever felt offended, especially to the Black community. That's not who I am. I'm about tolerance, love and inclusivity. I also like to support new artists, in this case Tokischa, a woman who supports her people, her community and also empowers women."The singer also said that he has removed the video from YouTube and even apologized to his mother:"As a form of respect, I removed the video eight days ago but because the criticism continued, I'm here making a statement… Mom, I'm sorry too. Life gets better each day. Thank you for listening to me."billboard latin@billboardlatin.@JBALVIN apologizes for the video of "Perra" with #Tokischa. “My message has always been tolerance, love and integration,” he adds.10:11 AM · Oct 24, 202110311.@JBALVIN apologizes for the video of "Perra" with #Tokischa. “My message has always been tolerance, love and integration,” he adds. https://t.co/bXOzXv9MVfThe Perra music video was removed from YouTube on October 17 but the official audio of the song remains on the platform.Twitter slams J Balvin for ‘Perra’ music video's display of racist and mysogynistic themesTwitter slammed J Balvin for "Perra" music video (Image via Getty Images)J Balvin is a popular Columbian singer and rapper, often regarded as the “Prince of Reggaeton”. He is also known as one of the top best-selling Latin music artists of all time. He has earned multiple notable accolades for his work through the years, including a Guinness World Record for being "leader of a second-generation reggaeton revolution."Despite having a prominent music career, the four-time Latin Grammy winner has faced his fair share of controversies in the entertainment industry. More recently, the singer released his new album, Jose, which also became his fourth number one project on Billboard’s Top Latin Albums chart.However, the track Perra from his new album was subject to severe criticism around the world for being racially inappropriate and misogynistic in nature. Several viewers flocked to Twitter to slam the artist for his questionable music video.ੈ✩‧₊˚ lauryn ‧₊˚ ✩ ੈ@VlDEOGRLSooo j balvin’s a racist am i supposed to be surprised12:50 PM · Oct 22, 2021122ooo j balvin’s a racist am i supposed to be surprisedora is a military spouse@_oracitalike j balvin is a racist, misogynist and a white colombian stepping into an afro-boricua genre acting like he’s the second coming of reggaetonero jesús. please spare me.5:37 AM · Oct 23, 20214like j balvin is a racist, misogynist and a white colombian stepping into an afro-boricua genre acting like he’s the second coming of reggaetonero jesús. please spare me.creole mamii@creolemamiiiiiJ Balvin is racist??? Plsss I acc don’t have time 😭4:58 AM · Oct 22, 20211J Balvin is racist??? Plsss I acc don’t have time 😭Dinah Perez@DinahLatinx21@JBALVIN You can apologize all you want, but it does not erase the fact that you dressed up black women to look like dogs and put collars on them. How could you not know this was wrong? Talk about racist symbology. I will never forget.8:16 AM · Oct 25, 20211@JBALVIN You can apologize all you want, but it does not erase the fact that you dressed up black women to look like dogs and put collars on them. How could you not know this was wrong? Talk about racist symbology. I will never forget.I'm That Type Of Guy@MarrrrcussssJ. Balvin @jbalvin clearly thinks very little of Black women. Glad YouTube heard those voices against this depiction and removed his disrespectful video. This video of Black women as dogs on their hands and knees with dog collars and leashes was probably Scooter Braun’s idea. twitter.com/elheraldoco/st…EL HERALDO@elheraldocoVideo de la canción ‘Perra’ de J Balvin fue retirado de YouTube ➡ bit.ly/3BXPBMg11:51 AM · Oct 18, 2021233Video de la canción ‘Perra’ de J Balvin fue retirado de YouTube ➡ bit.ly/3BXPBMg https://t.co/Fl5Sm8tbmDJ. Balvin @jbalvin clearly thinks very little of Black women. Glad YouTube heard those voices against this depiction and removed his disrespectful video. This video of Black women as dogs on their hands and knees with dog collars and leashes was probably Scooter Braun’s idea. twitter.com/elheraldoco/st…christian⁷🧈@delgado709Glad people are starting to finally see through the whole 'Latino Gang' facade google.com/amp/s/www.lati…5:39 AM · Oct 21, 202141Glad people are starting to finally see through the whole 'Latino Gang' facade google.com/amp/s/www.lati…L(eo) ᴹ♚ᴶ@thrllrssnJ Balvin getting ended by the afro latin community for once and for all, I’m smiling. 7:07 AM · Oct 19, 202127J Balvin getting ended by the afro latin community for once and for all, I’m smiling. https://t.co/vEjRyieu2HDenise Oliver-Velez 💛@Deoliver47Glad to see that disgusting, racist pos video from Balvin is removed however stop excusing Tokischa whose collaborationist participation in demeaning Black women is an indication of both a colonized mentality and self-hate. twitter.com/HexPositive/st…Suzy Exposito@HexPositiveWhat happened to Balvin and Tokischa's "Perra" video?Where is the director, Raymi Paulus?That nobody's talking speaks volumeslatimes.com/entertainment-…1:31 AM · Oct 21, 20213710What happened to Balvin and Tokischa's "Perra" video?Where is the director, Raymi Paulus?That nobody's talking speaks volumeslatimes.com/entertainment-…Glad to see that disgusting, racist pos video from Balvin is removed however stop excusing Tokischa whose collaborationist participation in demeaning Black women is an indication of both a colonized mentality and self-hate. twitter.com/HexPositive/st…christian⁷🧈@delgado709Just heard about the new j balvin music video... yeah that man needs to go to hell5:38 AM · Oct 21, 2021Just heard about the new j balvin music video... yeah that man needs to go to hellSonrisa@Sonrisa_Kiara18Stop calling white Latinos “POC” have y’all seen J Balvin’s music video? That’s an example of the racism that Afro Colombians face perpetrated by white Latinos like @JBALVIN7:56 AM · Oct 21, 20212Stop calling white Latinos “POC” have y’all seen J Balvin’s music video? That’s an example of the racism that Afro Colombians face perpetrated by white Latinos like @JBALVINEder Díaz Santillan@EderEditado.@JBALVIN’s apology has been posted to his ig stories…His apology has an expiration date/time.11:01 AM · Oct 24, 20211.@JBALVIN’s apology has been posted to his ig stories…His apology has an expiration date/time.The latest racial controversy surrounding J Balvin comes just a few months after he was criticized for using African-American esthetics on his In Da Ghetto music video in July. Last year, the Mi Gente singer was also called out for using “Every Lives Matter” on social media.Despite the rapper's official apology, it remains to be seen if the controversy will have negative consequences on the reception of his new album.