"WE ARE NOT OKAY": Fans go gaga over BTS' Jungkook's Seven campaign short film

On July 6, 2023, BigHit Entertainment released BTS' Jungkook's Seven campaign short film, in which he was seen wearing a tight white t-shirt and black pants. The idol made a dramatic entrance in the video and even winked at the viewers. The short film featured him sitting in various positions on a chair.

Upon seeing the short film, fans were ecstatic and took to social media to express their excitement. Soon, Jungkook began trending on Twitter, showcasing his immense influence. The idol's short film quickly went viral on various social media platforms, with fans posting numerous tweets about him.

ARMYs can't get enough of BTS' Jungkook in his latest short film for Seven

As soon as Big Hit Entertainment released Jungkook's short film for his upcoming debut single, Seven, ARMYs immediately began swooning over his appearance in the video. As such, they took to social media platforms to discuss his charming wink, mesmerizing eyes, toned arms and tattoos, and many other aspects.

Following the release of Seven's concept photos and short film, the idol's name has surged to the top spot in worldwide trends on Twitter and occupied the fifth position in the US trends. Notably, the global trend encompasses "JEON JUNGKOOK," "Seven Concept Photo Coming Soon," and "Upcoming Short Film."

On the same day, Bighit Entertainment also released Jungkook's concept photos for his highly anticipated digital single, Seven. In these photos, he confidently displayed his abs. As expected, ARMYs excitement increased further after viewing the concept photos and the short film for Seven, after which they immediately rushed to social media to express their views on the same.

Meanwhile, fans have also been drawing comparisons between the idol's Seven campaign short videos and concept photos with his previous pictures for Calvin Klein, where he flaunted his impressive physique by wearing the brand's jacket (which he left unbuttoned), their signature underwear, and denim pant.

Some fans even jokingly expressed their concern over how they will handle the upcoming music video, where he is expected to showcase his upper body bare. However, what remained absolute was that the fandom was excited for the forthcoming digital single as they believe the single will break records and dominate various renowned music charts.

Furthermore, some dedicated fans have been strategically planning to stream his upcoming single in an organized manner to ensure they don't accidentally repeat views on platforms such as YouTube or Spotify. Needless to say, the release of the short campaign film has significantly heightened anticipation among fans.

Meanwhile, across multiple cities worldwide, including Bangkok, Paris, Chicago, and others, several posters promoting the idol's upcoming album have been erected. These eye-catching posters depict him donning only an unbuttoned blazer and pants. Likewise, these handsome pictures have further increased fans' anticipation for the upcoming album's music video.

Jungkook's highly-anticipated digital single Seven is slated to release on July 14, 2023.

About the author

Kirti holds a Bachelor's degree in Journalism & Mass Communication and has been a Kpop writer at SK POP since 2022. She has been following Kpop and Kdramas since the last 6 years and but has worked in the genre only in the last 3-4 years donning several several caps - social media intern, copywriter, article writer and academic writer.

Kirti likes to pen down insightful features based on Korean dramas, especially the 'Ending Explained' categories. It gives her the satisfaction of creating the most authentic content rather than simply replicating what media outlets generally do.

Her process of creating content is time-consuming, yet methodical; she prefers to use original sources of information, which in her case are Korean outlets. She watches entire episodes, writes them down, cross-checks/fact-checks the details/event timelines off the web and eventually creates her copy.

Kirti likes Lee Je-hoon, IU, and Kim Seon-ho since she feels that their dramas are inspiring and have good plotlines. When she is not writing about K-dramas, she can be found watching them.

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"WE ARE NOT OKAY": Fans go gaga over BTS' Jungkook's Seven campaign short film

ARMYs can't get enough of BTS' Jungkook in his latest short film for Seven