Miller Lite is the latest beer brand to garner backlash for their latest advertisement. Conservatives are thrashing the company across social media platforms for their latest “woke” campaign that celebrates women. Several netizens were displeased with the Ilana Glazer commercial that criticized adverts for using bikini-clad women to sell their drinks.Miller Lite’s latest campaign which is called ‘Bad $#!T to good $#!T’ features comedian Glazer calling for a change in beer advertisements. She goes on to announce that the company has decided to turn its older “s*xist advertisement” into fertilizer that can be used by women brewers to grow hops.Ilana Glazer also explained in the advertisement how women have historically played a large role in the production of beer. She then expressed disgust in how they are objectified in modern commercials.The comedian says in the advertisement:“Here’s a little-known fact, women were among the first to brew beer ever. From Mesopotamia to the Middle Ages to Colonial America, women were the ones doing the brewing. It’s time beer made it up to women. So today, Miller Lite is on a mission to clean up not just their s**t but the whole beer industry’s s**yt.”Ian Miles Cheong@stillgrayMiller Lite said to Bud Light, “hold my beer,” and decided to create a new ad campaign straight out of early 2010s “I hate all men” feminism to sell a drink to customers they hate.7040879Miller Lite said to Bud Light, “hold my beer,” and decided to create a new ad campaign straight out of early 2010s “I hate all men” feminism to sell a drink to customers they hate. https://t.co/9gTnP9rNikA March news release for the advertisement revealed that it was created to celebrate Women’s History Month.Elizabeth Hitch, the senior director of marketing for Miller Lite explained that the company wanted to shed light on how women play a key role in the production of beer. She explained:“The idea behind this campaign is to recognize that the beer industry as a whole hasn’t recognized women or given them the credit they deserve. We can’t change the past, but we can help rectify the damage that was done alienating women from beer.”Who was behind the Miller Lite’s advertisement? Netizens express outrage against the campaignIt seems like Hitch was one of the leads responsible for the creation of the controversial advertisement. The Chicago, Illinois-native has also been the Marketing Director for Molson Coors’ Hard Seltzers in the past. A few other roles she had taken up in MillerCoors includes marketing manager, associate brand manager and regional business analyst amongst others.Hitch obtained her MBA from Northwestern University’s Kellogg School of Management. She graduated with a Bachelor of Science degree in marketing and finance from Marquette University.At the time of writing this article, her LinkedIn account seemed to have been taken down.Several conservative consumers of the beer expressed outrage against the campaign. Many were quick to compare it to the now seemingly cancelled beer brand Bud Light, who garnered immense criticism online for their recent advertisement that featured a transgender influencer. Several netizens accused Miller Lite of going woke. A few reactions to the advertisement read:Blain Crain@Blain_CrainMiller lite is dead to me547Miller lite is dead to me https://t.co/sqxqeP10bjwhowhatwherewolf@whowatwherewolf@bennyjohnson Miller Lite looking at Bud Lite's recent success.🤣🤣15928@bennyjohnson Miller Lite looking at Bud Lite's recent success.🤣🤣 https://t.co/93YApsLPOyClay Travis@ClayTravisMiller Lite saw the Bud Light disaster and decided they needed their own woke beer ad. These companies are broken & have no idea who actually consumes their products:100351171Miller Lite saw the Bud Light disaster and decided they needed their own woke beer ad. These companies are broken & have no idea who actually consumes their products: https://t.co/k9RKWVLJRF9mmSMG@9mm_smgMiller Lite has entered the wokespace of course. May they go bankrupt. twitter.com/MythinformedMK…Mythinformed@MythinformedMKEIt seems Miller Lite doesn’t understand their audience either.74148It seems Miller Lite doesn’t understand their audience either. https://t.co/TXGoEPYzbwMiller Lite has entered the wokespace of course. May they go bankrupt. 🙏 twitter.com/MythinformedMK… https://t.co/VUu7oaYoVqZeek Arkham 🇺🇸@ZeekArkhamGillette went woke and took a loss, having to readjust its marketing strategy.Bud Light went woke and took a loss, having to fire its marketing VP.Now, Miller Lite is saying “hold our beer.”Wokeness has always bred weakness, but now it’s breeding financial loss.This is… twitter.com/i/web/status/1…1369107Gillette went woke and took a loss, having to readjust its marketing strategy.Bud Light went woke and took a loss, having to fire its marketing VP.Now, Miller Lite is saying “hold our beer.”Wokeness has always bred weakness, but now it’s breeding financial loss.This is… twitter.com/i/web/status/1…Jennifer ❤️🇺🇸@JenniferCandoliMiller Lite has now gone woke! I say Go Woke Go Broke just like Bud Lite! If you agree drop a retweet & follow me!1938626Miller Lite has now gone woke! I say Go Woke Go Broke just like Bud Lite! If you agree drop a ❤️ retweet & follow me!https://t.co/OlQKZmCI8kJohn LeFevre@JohnLeFevreYuengling after woke ad execs destroy Miller Lite too…1167163Yuengling after woke ad execs destroy Miller Lite too… https://t.co/c8fZhykF3BPaul A. Szypula 🇺🇸@Bubblebathgirl@MillerLite Miller Lite just chose feminist and Hillary Clinton supporter Ilana Glazer to be their brand ambassador.This is how you alienate your entire base of working class Americans.34758@MillerLite Miller Lite just chose feminist and Hillary Clinton supporter Ilana Glazer to be their brand ambassador.This is how you alienate your entire base of working class Americans. https://t.co/MBB8v7FAhwTrumps Nephew@ForgiatoBlow47Miller Lite went woke. Bud Light went woke.Domestic beer is under attack from the left.7411Miller Lite went woke. Bud Light went woke.Domestic beer is under attack from the left. https://t.co/NVjh0sLpqneazy@ThatGuyBrian3Miller Lite and Bud Light drinkers preparing to defend themselves on Twitter306Miller Lite and Bud Light drinkers preparing to defend themselves on Twitter https://t.co/OMzBhudNpuMiller Lite had also announced in a press release that they were supporting the Pink Boots Society, that focuses on assisting women and non-binary individuals in the alcohol industry. The Molson Coors brand also announced that purchases of Miller Lite products would contribute to a $60,000 donation to the non-profit.Despite the organization supporting a good cause, netizens continued to dissent against the brand and its advertisement.