Tony Butler, widely regarded as the inventor of the radio football phone-in in England, died on July 14, aged 88. Although the cause of his death has not yet been disclosed, a report from Fresherslive on July 15 indicates that he died peacefully while sleeping.Tony Butler was a former BBC WM presenter known for his candid and direct style. He aired local BBC radio programming in Birmingham. It also included the BBC Radio WM breakfast show.The news was initially revealed by BBC Midlands Today. They stated on their Twitter account:“We have some sad news to bring you. Former BBC WM presenter Tony Butler, the pioneer of the football phone-in, has died at the age of 88. Our thoughts are with his family, friends and former colleagues at @bbcwm.”BBC News Midlands@bbcmtdWe’ve some sad news to bring you. Former BBC WM presenter Tony Butler, the pioneer of the football phone-in, has died at the age of 88. Our thoughts are with his family, friends and former colleagues at @bbcwm28025We’ve some sad news to bring you. Former BBC WM presenter Tony Butler, the pioneer of the football phone-in, has died at the age of 88. Our thoughts are with his family, friends and former colleagues at @bbcwm https://t.co/NZpB7gJpefTony Butler was a celebrated sports broadcasterTony Butler was a beloved journalist (Image via Getty Images)Tony Butler, who was born on May 15, 1935, began his journalism career with local journals in Birmingham. At 16, he joined the Birmingham Post and Mail newspaper organization as a trainee reporter. He later completed his national service before working for the Daily Telegraph.In the 1960s, he began contributing to BBC national and regional radio. In the 1970s, he began working at BBC Radio Birmingham. He was employed as the first sports editor at Birmingham's new independent content in 1974.Butler eventually began offering sports fans the option to call into his shows with their comments on their teams' performances. It happened after he returned from a tour of radio stations in Canada and the United States. This way, he gave birth to the concept of the "football phone-in."In addition, the Sony Pictures Network honored him with a Lifetime Achievement Award in 2007 for his contributions to the industry.Butler was widely recognized as the man who transformed radio sports broadcasting. Listeners adored the broadcaster for his unique style of presentation and his catchphrase, "On yer bike." He also hosted a number of local BBC radio broadcasts in Birmingham, including the BBC Radio WM breakfast show.Also, the 88-year-old reached a national audience with the help of comedian Jasper Carrott's routine.He was also credited for his peculiar local dialect as well as his controversies. One of his noted controversies was on a BBC West Midlands radio show broadcast on March 28, 2007.In the show, he argued that women should not be present in war zones, and about the kidnapping of the British sailor Faye Turney, he suggested that decapitating her would "serve her right." His outburst and comment sparked a flood of complaints from listeners, prompting the BBC to issue an apology.Netizens pay tribute on TwitterFans are pretty heart broken with the news (Image via Twitter / @BillyQuiet)When the news broke, fans and colleagues of Tony Butler took to Twitter to offer their respects to the presenter. Lee Stone@LeeeStone1. Get out your prayer mats2. On yer bike3. You aye arf a good blokeNever short of a catch phrase, parodied by Jasper carrot, inventor of the football phone in - RIP Tony Butler, you legend.149111. Get out your prayer mats2. On yer bike3. You aye arf a good blokeNever short of a catch phrase, parodied by Jasper carrot, inventor of the football phone in - RIP Tony Butler, you legend. https://t.co/V9J5LSJHnYJenny Wilkes@BillyQuietSo sad to share the news that radio legend Tony Butler has passed away. He died peacefully in his sleep on Friday afternoon at the age of 88. I first worked with Tony in 1982 at BRMB, twiddling the knobs for his Saturday Sports Show and then later @bbcwm A true radio legend95284So sad to share the news that radio legend Tony Butler has passed away. He died peacefully in his sleep on Friday afternoon at the age of 88. I first worked with Tony in 1982 at BRMB, twiddling the knobs for his Saturday Sports Show and then later @bbcwm A true radio legend https://t.co/H1vtyK5lDjSpringhill CC@Springhill_CCSaddened to hear of the passing of Tony Butler. Tony was a neighbour and friend to many of our members. He kindly donated a bench following the construction of our new pavilion and will be remembered by many. #TonyButler41Saddened to hear of the passing of Tony Butler. Tony was a neighbour and friend to many of our members. He kindly donated a bench following the construction of our new pavilion and will be remembered by many. #TonyButler https://t.co/DqxIAwx9CXDaz Hale BBC Radio WM@DazHaleWMSo sad to hear about the passing of Tony Butler . This is the man who , back in the 1970’s , INVENTED the Football Phone In . A great broadcaster who became a great friend . Rest in Peace Tone . Okay? Okay ! 2391233So sad to hear about the passing of Tony Butler . This is the man who , back in the 1970’s , INVENTED the Football Phone In . A great broadcaster who became a great friend . Rest in Peace Tone . Okay? Okay ! 💔 https://t.co/6NkHCbqID4Gemma Moore@Gemmz28Another thing many people won’t know about #tonybutler was he often came to watch me play football on a Sunday for Tipton Town ladies, back then ladies football wasn’t so big and he made sure we got on his show to give us some publicity. Thank you Tony. #riptony #tiptontown1406Another thing many people won’t know about #tonybutler was he often came to watch me play football on a Sunday for Tipton Town ladies, back then ladies football wasn’t so big and he made sure we got on his show to give us some publicity. Thank you Tony. #riptony #tiptontown https://t.co/Wl54fQTjrDAllAlbionFans@AllAlbionFansR.I.P. Tony Butler#WBA 11116R.I.P. Tony Butler#WBA https://t.co/3EVPIxxUH3Ian Danter@talkdantsTony Butler RIPA radio original. That football phone in you love? He started all that That 7-second delay radio stations have to get rid of swearing? I’m pretty sure it’s him that led to that invention“On Yer Bike” “Extra Bubbling”?They’re HIS.A legend gone #tonybutler66825Tony Butler RIPA radio original. That football phone in you love? He started all that That 7-second delay radio stations have to get rid of swearing? I’m pretty sure it’s him that led to that invention“On Yer Bike” “Extra Bubbling”?They’re HIS.A legend gone #tonybutlergojo-music@gojomusic1RIP Tony Butler… twitter.com/lookoutwales2/…Gareth Joy@lookoutwales2Best bit of Carrott’s Tony Butler routine - the day WBA were promoted…289Best bit of Carrott’s Tony Butler routine - the day WBA were promoted…https://t.co/jF7WKqB5jQRIP Tony Butler…👍💚⚽️ twitter.com/lookoutwales2/…Jonny Gould@jonnygould“Alright, Tone? What about the Villa? “On ya bike!”Tony Butler was a supersized part of life growing up in 70s and 80s Birmingham.“359-4011, that’ll get you - to me - ok?”His quick fire BRMB phone-ins made radio truly local and accessible for the first time ever. I… twitter.com/i/web/status/1…22510“Alright, Tone? What about the Villa? “On ya bike!”Tony Butler was a supersized part of life growing up in 70s and 80s Birmingham.“359-4011, that’ll get you - to me - ok?”His quick fire BRMB ⚽️ phone-ins made radio truly local and accessible for the first time ever. I… twitter.com/i/web/status/1…Hatchet@AVFC_HatchetAbsolute legend this bloke was … RIP Tony Butler …… “on your prayer mats ……”21515Absolute legend this bloke was … RIP Tony Butler …… “on your prayer mats ……” https://t.co/cVa2Blb02YButler announced his retirement in April 2009, after the 2008-09 football season."I think you know when it's time to retire, and I'm on my bike," he said.However, despite making the announcement, he continued working for three more years and eventually retired in 2012.