AMRY trend #ProtectBorahae all over Twitter (Image via BTS ARMYsGuardians OT7)#ProtectBorahae has been trending worldwide as BTS fans found out that a Korean cosmetics brand has filed a patent for the term “borahae.”According to a site that displays registered and requested copyrights, Lalalees, a specialized Korean nail brand, had sought copyrighted clearance for the term in September 2020.BTS fans began to rally and explain that the term was coined by BTS’ V. According to fans, “borahae” has become a universal symbol of love and trust between BTS and ARMY.For people who don't know what's going on#ProtectBorahae pic.twitter.com/ZUY0TkICoR— Tejaswini Tanuja (@TejaswiniTanuja) May 29, 2021Also Read: KCON:TACT- When and where to watch, and who's part of the lineupWhat is “Borahae?”Coined V during a 2016 concert, “borahae” or “I Purple You” means "I’ll love you till the end of days," since purple (violet) is the last color of the rainbow. The phrase combines two Korean words: Violet (bora) and I love you (saranghae). V said,"Do you know what purple means? Purple is the last color of the rainbow colors. Purple means I will trust and love you for a long time… I just made it up. I wish I can see you for a long time. Just like the meaning of purple… we’ll always trust you and go up the stairs with you. You don’t need to help us all the time. You can now hold our hands and follow us now. We’ll go up really high. I’ll make it nice. Thank you so much for allowing us to have a fan meeting, in this kind of big place, A.R.M.Y I love you!”The word "borahae" has become a term that unites BTS and ARMY. It has become so popular that brands like Starbucks Korea, Samsung, Baskin Robbins, and McDonald's have incorporated the purple hue into their collaborations. Iconic landmarks such as the London Bridge and Wembley Stadium have been lit up in shades of purple to honor BTS.i purple u— McDonald’s⁷ (@McDonalds) May 26, 2021Also Read: Who is Matthias Matuschik? German Radio Host who compared BTS to coronavirus has been demoted, suggest reportsWhy is ARMY protecting borahae?Purple, Borahae has been with BTS and ARMY for many years, is the symbol of the group, is the most romantic confession that BTS has for ARMY. #ProtectBorahae #BTSV @BTS_twt pic.twitter.com/YLvbqc7LjS— taekook (@inhMinhNgc6) May 29, 2021According to the Korea Intellectual Property Rights Information Service (KIPRIS), the nail polish brand 'Lalalees' filed for a trademark on the word "borahae" for its soap, oil, perfume, and cosmetic products.I cant believe LALALEES is trying to register 보라해 as their trademark. Please revoke the register trademark rights #ProtectBorahae I assure u w the trademark approved your bizz will only go down...:( many army customers will avoid ur bizz and we r so many. Plz consider this🙏🏼 pic.twitter.com/2rAVFQdgAo— 🐱💜⁷ (@Sugafull27_TV) May 29, 2021Once ARMY noticed this, they bombarded the feedback page of the company with polite requests to withdraw the patent application. Fans explained that "borahae" had been coined by BTS' V. They also pointed out that "borahae" is an integral part of BTS fandom and was even used by RM during his historic UNICEF speech.Also Read: What’s in BTS Meals merch? Everything you can buy from BTS x McDonald's collectionMany fans also shared their thoughts on what "borahae" meant to them:#ProtectBorahae It symbolises our fandom around the whole world. It has more meaning to us than I Love You itself. It belongs to BTS and ARMY.💜💜💜💜💜💜💜 pic.twitter.com/16T0zrB8cY— Raktima Saikia (@Raktima_21) May 29, 2021#ProtectBorahaeNo one has any right to take away something from us which is given by our V...its not a word , its an emotion ,its love between BTS and ARMY....we can do anything to protect it...💜💜💜💜💜💜💜 pic.twitter.com/VCQF9cOkER— Seerat (@Seerat34613433) May 29, 2021Army this phrase is something very special to BTS and ARMY. We can't just let it go like this.🥺💜 #ProtectBorahae pic.twitter.com/TvqopcJRhU— aesTAEtic (@Zoya16312713) May 29, 2021Purple is BTS's and Armys colour and it will remain our colour only Borahae is V's creation ...no one have the audacity to take it from us ....💜🌌Purple colour completes our bts x army universe#ProtectBorahae pic.twitter.com/CWmSwGYnZE— ♡ bts⁷♡ 🧈 (@myinnerchild_7) May 29, 2021#ProtectBorahae BORAHAE IS NOT JUST A WORD IT'S A EMOTION !!!!!! and let's not forget that same day taehyung also talked abt his grandma's death to us and we aren't going to forget tae's grandma neither letting anyone take our "BORAHAE" one of the precious gift from him. pic.twitter.com/7MluA5SJS3— ⟭⟬ (@abtsqurah) May 29, 2021Kim taehyung create the phrase i purple you by which bts and army show love and support for each other. The world become purple just because of kim taehyung and no one can take this from us 💜 #ProtectBorahae pic.twitter.com/5q79q52H9e— sofia (@dearjiminahh) May 29, 2021Also Read: BTS’ 8th-anniversary FESTA timeline: What is it, how to watch, and everything you need to knowAdditionally, fans requested HYBE to look into the matter and help V keep the rights to the term. Since the performer coined " Borahae," he should be entitled to profit from it. The demand for V to get royalties has multiplied.❗❗E-mail BigHit (HYBE). They need to do something about it urgently. 💠https://t.co/5TM3kr6ZP0This is a draft prepared for the e-mail . Don't forget to include the photo and send different emails for each language. #BTS #BTSARMY #BORAHAE #ProtectBorahae 보라해#テテボラへ pic.twitter.com/3UWR1usJpV— Army Purple (@ArmyPur11374646) May 29, 2021The Korean Intellectual Property Office has accepted the application and assigned an examiner. However, the trademark hasn't been granted yet.Also Read: Biggest boy band trends as ARMY celebrate BTS' guest appearance on FriendsLalaleees’ response regarding “borahae” View this post on Instagram A post shared by 라라리즈 (@lalalees_official)There has yet to be an official response from the brand.