What is expected from Air Max Day 2023? Date, Nike launches, and more details for sneakerheads

Air Max 90 shoes (Image via Sportskeeda)
Air Max 90 shoes (Image via Sportskeeda)

Air Max Day is an annual Nike celebration for the iconic Air Max sneakers, which are known for their unique design that incorporates visible air pockets in the sole. The event takes place every year on March 26, which is the day the first Air Max sneaker, the Air Max 1, was released in 1987.

Air Max Day 2023 is just a month away, and as such, all sneakerheads are wondering about the exclusive new releases. As per the leaks, the brand will release some of the OG ‘80s models on that day along with a few new models.


Nike Air Max Pulse to reportedly be released on Air Max Day 2023

Nike Air Max Pulse (Image via @thesolesupplier/Twitter)
Nike Air Max Pulse (Image via @thesolesupplier/Twitter)

Air Max Day is when sneaker enthusiasts and fans of the brand come together to celebrate the history and culture of the Air Max line of sneakers. Nike releases new Air Max sneakers, as well as re-releasing classic models and hosting various events and promotions.

As per the leaks from the social media accounts, it can be expected that a new model of the sneaker, Nike Air Max Pulse, will be released on Air Max Day 2023. While there is no official information regarding this, it can be expected that the new silhouette will be dressed in classic white with red swoosh.

Also, as per the rumors, it can be expected that the iconic Air Max 1 ’86 'Big Bubble' will also return for the first time on the day of the sneakerheads. Just like these models, many other silhouettes will be introduced on the big day.

The first Air Max Day was held on March 26, 2014, in honor of the 27th anniversary of the release of the first Air Max sneaker, the Air Max 1, which was released in 1987.

The idea for Air Max Day came from a group of employees who were passionate about the Air Max line and wanted to create a day to celebrate its history and impact on sneaker culture.

The first Air Max Day was marked by a series of events and promotions, including the release of special edition Air Max sneakers, exclusive retail experiences, and social media campaigns.

Since then, Air Max Day has become an annual event celebrated by sneaker enthusiasts around the world. Each year, Nike releases new Air Max sneakers and commemorates iconic releases from the past, often through limited-edition drops and collaborations with artists and designers.

In addition to product releases, Air Max Day also features a range of events and activities, including pop-up shops, art installations, and parties. The day has become an important part of sneaker culture and is celebrated by fans of all ages and backgrounds.

Air Max Day 2023 is still a month away, so more release information is expected to be revealed soon.


3 more sneakers to be released during Air Max 2023 week

Along with the aforementioned Air Max releases at the iconic event, three more sneakers will make their way to the market during Air Max 2023 week.

1) Nike Air Max Plus ‘Gold and Raspberry Red'

The top of the shoe flows from gold to raspberry red, evoking iconic '90s design, and the Nike Air experience, which has been fine-tuned for this model, provides exceptional cushioning and stability. The upper silicone cage is reminiscent of ocean waves, while the large midsole arch is based on a whale's tail.

Nike's description of the shoe reads:

“Hot damn! Better than gold and more sensory stimulating than grandma's raspberry pie, this fiery take on the Air Max Plus delivers head-turning gradient glory.”

2) Nike Air Max 1 ‘Corduroy'

This shoe is cloaked in gender-bending fabric, which is both extremely robust and surprisingly soft, highlighting the lovely texture of the reflective nonchalance. The base is a Baltic blue leatherette that is accented with beige, navy blue, and black to create a silhouette that can be worn with any outfit.

It released on March 17, 2023 and is available at Nike stores for $160.


3) Nike Air Max 1 '87 'Great Indoors'

The Air Max 1 '87 is the show-stopping centerpiece of any outfit thanks to its striking color palette and dynamic mix of materials. Warm earthy hues and surprising designs that pay homage to opulent fabrics and area rugs have been used by the brand to increase the extravagance.

These shoes up the ante when it comes to dominating the interior design scene with their plush laces, silky black lining, and ice blue outsole. The sneaker brand announced the official release date for the piece, which will be March 22, 2023. The pair will be available on Nike stores and the SNKR app for $180.

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Edited by Prem Deshpande