"Amazing how with all the PR fiascos Djokovic is still on this list" - Tennis fans react to Novak Djokovic's surprising placement on list of world's most marketable athletes

Novak Djokovic was ranked as low as 46th on the list of the world's most marketable athletes by SportsPro and ninth among tennis players, much to the surprise and shock of many tennis fans. The Serbian great ranked well behind his great rivals Rafael Nadal and Roger Federer, as well as the likes of Serena Williams, Naomi Osaka, Emma Raducanu, and Simona Halep.The 21-time Grand Slam champion has experienced a considerable fall this year after being ranked ninth overall and third most marketable among tennis players on last year's list.His COVID vaccination-related controversies this year saw a divide of opinions among tennis fans and also affected his relationship with brands, playing a huge role in his marketability index for 2022, according to a report by SportsPro.Tennis fans flooded social media to express their thoughts on the Serbian great's placement on this year's list of most marketable athletes and stood divided on the same.&quot;It’s amazing how with all the pr fiascos Djokovic has causes, he’s still on this list,&quot; a fan opined.alleged “Rafan” 🫠🥶!@NawalNadalIt’s amazing how with all the pr fiascos Djokovic has causes, he’s still on this list twitter.com/jamesgraysport…James Gray@jamesgraysportIn terms of tennis, Emma Raducanu is ranked as the 12th most marketable athlete on the planet in 2022.2. Serena6. Osaka12. Raducanu15. Halep16. Nadal23. Federer (retired after compilation of the list)30. Muguruza32. Andreescu46. Djokovic1616In terms of tennis, Emma Raducanu is ranked as the 12th most marketable athlete on the planet in 2022.2. Serena6. Osaka12. Raducanu15. Halep16. Nadal23. Federer (retired after compilation of the list)30. Muguruza32. Andreescu46. DjokovicIt’s amazing how with all the pr fiascos Djokovic has causes, he’s still on this list 💀 twitter.com/jamesgraysport…Shaff🧁in shambles@OmnipotentBiNovak at 46 sounds like a lie twitter.com/jamesgraysport…James Gray@jamesgraysportIn terms of tennis, Emma Raducanu is ranked as the 12th most marketable athlete on the planet in 2022.2. Serena6. Osaka12. Raducanu15. Halep16. Nadal23. Federer (retired after compilation of the list)30. Muguruza32. Andreescu46. Djokovic9116In terms of tennis, Emma Raducanu is ranked as the 12th most marketable athlete on the planet in 2022.2. Serena6. Osaka12. Raducanu15. Halep16. Nadal23. Federer (retired after compilation of the list)30. Muguruza32. Andreescu46. DjokovicNovak at 46 sounds like a lie 😭😭😭😭😭 twitter.com/jamesgraysport…&quot;There are two parallel worlds, Djokovic is the most marketable in the real world,&quot; another fan expressed.Scoop Malinowski@scoopmalinowski@jamesgraysport @SportsPro There are two parallel worlds, Djokovic is the most marketable in the real world.4@jamesgraysport @SportsPro There are two parallel worlds, Djokovic is the most marketable in the real world.Here are a few more reactions from tennis fans to the 21-time Grand Slam champion's placement on the list of the most marketable athletes in the world for 2022:kristeljkin@Kriskel974@FlipBlue2022 @NawalNadal my personal experience is different, people who know I follow tennis, asked me about him because of the &quot;drama&quot;. my sister for example knows who Federer is (same as everybody), Nadal too (I assume because of me), but only became aware of Djokovic during AO.@FlipBlue2022 @NawalNadal my personal experience is different, people who know I follow tennis, asked me about him because of the &quot;drama&quot;. my sister for example knows who Federer is (same as everybody), Nadal too (I assume because of me), but only became aware of Djokovic during AO.Aaron@RafaRenaINThis has to be wrong because why is Halep more marketable than Nadal and Djokovic… twitter.com/jamesgraysport…James Gray@jamesgraysportIn terms of tennis, Emma Raducanu is ranked as the 12th most marketable athlete on the planet in 2022.2. Serena6. Osaka12. Raducanu15. Halep16. Nadal23. Federer (retired after compilation of the list)30. Muguruza32. Andreescu46. Djokovic1816In terms of tennis, Emma Raducanu is ranked as the 12th most marketable athlete on the planet in 2022.2. Serena6. Osaka12. Raducanu15. Halep16. Nadal23. Federer (retired after compilation of the list)30. Muguruza32. Andreescu46. DjokovicThis has to be wrong because why is Halep more marketable than Nadal and Djokovic… twitter.com/jamesgraysport…Krista@BwehRublevThere is just no way Novak is that low twitter.com/jamesgraysport…James Gray@jamesgraysportIn terms of tennis, Emma Raducanu is ranked as the 12th most marketable athlete on the planet in 2022.2. Serena6. Osaka12. Raducanu15. Halep16. Nadal23. Federer (retired after compilation of the list)30. Muguruza32. Andreescu46. Djokovic916In terms of tennis, Emma Raducanu is ranked as the 12th most marketable athlete on the planet in 2022.2. Serena6. Osaka12. Raducanu15. Halep16. Nadal23. Federer (retired after compilation of the list)30. Muguruza32. Andreescu46. DjokovicThere is just no way Novak is that low twitter.com/jamesgraysport…Jeniffer L. Estrada@Jeniestra@jamesgraysport @SportsPro Djokovic's fans ranting in the comments, get a grip. The list is about marketability, nothing else.3@jamesgraysport @SportsPro Djokovic's fans ranting in the comments, get a grip. The list is about marketability, nothing else.Betty Scott 𓃵@Betty_A_Scott@NawalNadal The fact that he's 46th says a lot. But really, there's no such thing as bad press.@NawalNadal The fact that he's 46th says a lot. But really, there's no such thing as bad press.Ella | ❤️ Tennis | Caspanos Aliathiem@tennis_poetry@BwehRublev Looks like it takes into consideration negative content on social media etc. so I can see why he'd be that low. That said, his fan base and success still make him more marketable than many above him, even if he's more polarising.1@BwehRublev Looks like it takes into consideration negative content on social media etc. so I can see why he'd be that low. That said, his fan base and success still make him more marketable than many above him, even if he's more polarising.Novak Djokovic's audience/reach index takes big hit in overall marketability indexNovak Djokovic pictured at the 2022 Laver Cup.As per SportsPro, one of the key factors while formulating this year's list of the most marketable athletes was the audience/reach index, which takes into account how much an athlete's personal brand appeals to a range of demographics including age, gender, race, and nationality.Novak Djokovic scored a low 7.71/50 on the audience/reach index, out of a total marketability index of 28.01/100. The Serbian tennis great also scored a low 10.02/20 on 'brand strength,' which takes into account the overall strength of an athlete's personal brand.Additionally, his 'economics' index stood at 10.29/30, which includes not just his financial strength but also his 'Return On Objective around social and environmental factors.'Serena Williams was ranked as the second most marketable athlete in the world and the highest among tennis players. Naomi Osaka and Emma Raducanu bagged the sixth and 12th spots respectively in the overall standings, while Simona Halep was 15th.Meanwhile, the Serb's great rivals Rafael Nadal and Roger Federer stood 16th and 23rd, respectively, with the Spaniard taking the top spot among male tennis players in a year that saw him take the lead in the race for all-time Grand Slam titles.

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