Williams and Hamilton have each promised a sum of £10 million should Broughton be chosen as the preferred buyer of the west London club, according to a report released by Sky News.
Raine Group, the American bank handling the takeover of Chelsea, is yet to present the name of preferred bidder to the UK government. Three parties are in the race to buy the Blues - Todd Boehly's consortium, Stephen Pagliuca's consortium, and Sir Martin Broughton's consortium.
It would be interesting to see if Serena Williams and Lewis Hamilton become regulars at Stamford Bridge should Sir Martin Broughton win the race to buy the club. Hamilton, in particular, will make for an interesting figure in the stands given he is a supporter of Arsenal, who are fierce rivals of Chelsea.
Who else will be part of the Martin Broughton-Serena Williams-Lewis Hamilton consortium?
Sir Martin Broughton is the former chairman of Liverpool Football Club and British Airways. In his bid to buy Chelsea, he is being advised by Michael Klein, one of the world's most successful investment bankers, who also advised Broughton when he became chairman of Liverpool.
Additionally, Serena Williams, Lewis Hamilton, and Broughton will be ably supported in their bid by global talent management agency Creative Artists Agency and sports advisory and financing partnership firm Evolution Media Capital.
Broughton, a Chelsea fan, is also being supported in his venture by Lord Sebastian Coe, an avid supporter of the Blues himself.
In a recent statement, Broughton laid bare the basic elements of his bid and highlighted the importance of multiple shareholders owning a football club.
"A consortium approach of investors who share the same ambition, commitment, and fan-centric vision," Broughton said. "The plan will guarantee that the club is never beholden to a single individual or sovereign wealth fund, ensuring that the club never faces a crisis like this again."
The British businessman also promised Chelsea significant monetary investment to maintain their status quo at the top of European football.
"Investing in the club to keep it at the top of European football," he said. "An immediate commitment to invest in players, new team facilities, and new commercial opportunities."
He also mentioned that he would be assembling a consortium that would ensure the long-term success and stability of the Premier League giants. However, there was no mention of Serena Williams or Lewis Hamilton at the time.
“I am assembling a team that will ensure the future success and financial stability of a club I’ve supported for over 60 years," he further said. "We will secure a prompt purchase and smooth transition, with funds readily available for the immediate takeover of the club and immediate investment in the team, facilities, and commercial opportunities."
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