Frances Tiafoe took his mother, Alphina Kamara, to see his striking new billboard at the flagship Lululemon store. The duo took in the moment as Alphina swelled with pride, watching her son be the face of a global brand.Tiafoe's parents were immigrants from Sierra Leone, and the family had their fair share of financial struggles. His father, Constant Tiafoe, was a day laborer, and his mother, Alphina Kamara, worked as a nurse. The family has come a long way through the World No. 17's talent and dedication from struggling to make ends meet to signing million-dollar sponsorship deals.In an Instagram post on August 24, Tiafoe shared a short video where he can be seen walking on 5th Avenue in New York City with his mother. The store on the other side of the sidewalk displayed a giant billboard on top of their entrance featuring the two-time US Open semifinalist."Took moms to 5th avenue @lululemon ❤️" Tiafoe wrote. View this post on Instagram Instagram PostThe video closed with the mother-son duo walking out of the store and pointing smilingly at the billboard. Tiafoe will be kickstarting his 2025 US Open campaign tomorrow and will encounter Yoshihito Nishioka in the opening round.Frances Tiafoe's mother debated him turning pro before supporting him in his tennis careerFrances Tiafoe at the 2024 Miami Open. Image: GettyFrances Tiafoe is one of the Top 20 players and is currently in the running for the coveted 2025 US Open trophy. He will have to edge out stiff competition from the likes of Novak Djokovic and Holger Rune in his draw before reaching the quarterfinal with hopes of making a deeper run.Tiafoe enjoys the support of his family, who are often present in his player's box, cheering him on. However, there was a time when his mother debated his decision to turn pro."My mom actively did not want me to play professionally. She and I fought about the decision for years, even after I turned pro and started making a little money — all she wanted for me and Franklin was for us to go to college, and I had earned my ticket anywhere I wanted to go," Frances Tiafoe wrote in a coloumn for Player's Tribune in 2017.He understood his mother's scepticism and that no one could have predicted the kind of success the World No. 17 eventually found on court."She had a hard time wrapping her head around that. On top of all of that, every kid I played with or against had more than me and would never have to worry about money or whether they’d be able to go to college. While turning pro had a lot of upside, for me, it could also have turned out to be a disaster," he added.Tiafoe shares a close bond with his mother, who is now his avid supporter. She was present in his player's box at last year's US Open and is likely to be seen there again this year.