On September 18, 2025, the Financial Times reported that Japanese cosmetics giant Mandom Corporation reached a new 52-week high after officially naming BTS’ Jin as the face of its Lucido-L Re: series. The stock closed at around ¥2,306 on September 16. This marked a 78.5% rise this year and an 81.8% increase over the past 12 months.Moreover, the trading volume also soared. It reportedly exceeded the daily average by nearly 290% and reflected the rush that followed the BTS member's ambassadorship announcement. Mandom is best known for its Lucido-L brand. Market watchers and fans described this as a clear example of the singer's "effect,” where his involvement instantly drives both consumer and investor enthusiasm.Fans quickly celebrated the achievement online. They called the surge “satisfying” and expressed pride in how the singer's partnership directly boosted a major Japanese company. An X user, @KindheartedJn, wrote, "Not surprised but so proud & satisfying."Awake to Happy Echo ꧂ @KindheartedJinLINKNot surprised but so proud & satisfying 😌 JIN LUCIDOL GLOBAL AMBASSADOR #JINxLUCIDOL #LUCIDOL #ルシードエル_JIN @lucidol_jpOthers also joined in as they flocked to social media and stated that it was another example of the idol's unmatched power as a solo ambassador. This deal also expands his impact beyond entertainment into real business results. ZeeDawn33 @ZeeDawn16LINKAmazing 🤩🌸 STREAM DSYLM AND VOTE FOR JIN @moon_murmurzLINK@seokjinism1 J i n effect is crazy 👑cactus_𝓲𝓼 𝓱𝓪𝓹𝓹𝔂 @cactusg90203671LINKthe market trusts him a lot 🔥echo in the background🇺🇸 @RKJ40744597LINK@seokjinism1 Jin is so hot right now, even his current brands are trying to come up with new things to sellSince completing his military service in June 2024, the idol has rapidly built one of the strongest portfolios in K-pop endorsements. The Lucido-L deal marks his 11th active brand collaboration. It further cemented his reputation as a top advertising star.JIN FACTS || ECHO 🎸✨️ @_LunarWolfJinLINK@nightstar1201 Kim Seokjin's impact is unparalleled 🤩🔥 I'm so proud of my king!! JIN LUCIDOL GLOBAL AMBASSADOR #JINxLUCIDOL #ルシードエル_JINTheTaylor @sdempseyhughesLINK@seokjinism1 Wow that's huge! Reminds me of @MilesStephensA6 talking about how K-pop partnerships drive stock prices. Jin's gonna sell so much productMore on BTS' Jin’s Lucido-L campaign and full brand portfolioThe Lucido-L Re: series was launched on September 16 with new advertisements, posters, and behind-the-scenes clips featuring Jin. Moreover, there will be longer TV campaigns and a special giveaway that will roll out in October. It will offer exclusive items like postcards and product bundles.The line focuses on repairing and reshaping damaged hair with a fresh osmanthus and grapefruit scent. The company also praised the idol's global influence and approachable personality. According to the report by PR Times, the company stated,"His positive attitude of letting his individuality shine through coincides with Lucido-L's philosophy of "enjoying your own unique hairstyle freely," leading to his selection as the campaign ambassador. Through this campaign, we will support the possibilities of "your own unique beauty" together with JIN."BTS' Jin Lights the Empire State Building in Celebration of Second Solo Album Echo - Source: GettyLucido-L joins a growing list of global names that Jin represents across industries. His solo endorsements now include:IGIN (his own liquor brand)GucciFred JewelryAlo YogaLANEIGEOttogi Jin RamenDongwon TunaDolby AtmosGelato PiqueVisit SeoulLucido-LFrom luxury fashion and skincare to food, beverages, and tech, the Epiphany singer's partnerships showcase his wide appeal and global reach.