“The Main Event” - Fans ecstatic as BTS’ Jungkook becomes the most mentioned musician on X with 1M posts following his NYFW debut

BTS' Jungkook became the most mentioned musician on X on September 13, 2025, after his debut appearance at New York Fashion Week for Calvin Klein. On this day itself, he was mentioned in over 1 million posts on the platform. But that wasn't his only achievement.

He also claimed the #1 spot in entertainment, fashion, and the music news category, while ranking #2 on worldwide trends and #5 in the United States on X. Meanwhile, his popularity on Google Trends peaked at 100%, reflecting the global attention he commanded.

Considering it was his very first Fashion Week appearance, the overwhelming response made his debut a success. Someone called him:

"The Main Event."

Fans expressed their pride over this, saying that they weren't surprised at this as they already knew he would trend. Here are some of their creative comments about it:

Jungkook makes his debut at the New York Fashion Week for Calvin Klein's Spring/Summer Showcase 2026

Jungkook of BTS has shared a long and celebrated association with Calvin Klein, having been announced as the brand's global ambassador on March 28, 2023. At the time, he fronted multiple campaigns that fans adored, praising how the brand showcased a never-before-seen side of him. However, the only thing that he did not do was attend a live event for them.

However, he successfully served as an ambassador actively before enlisting in the military in December of that year. Naturally, being enlisted, he could not do any campaigns for them for 18 months. But officially returning from the military in June 2025, Jungkook made his long-awaited New York Fashion Week debut for Calvin Klein, marking his very first live event with the brand.

For the occasion, he showed up in a monochrome grey ensemble that showed a balance between baggy and classy. His layered look included a grey vest, a matching waistcoat, a loose blazer, and wide trousers, paired with a single silver pendant. His multiple piercings, both old and new, also caught attention, with the silver tones complementing his outfit.

Fans had already gathered in large numbers to catch a glimpse of him. When his car finally pulled up, he bowed deeply to greet the waiting fans as soon as he stepped out. Videos of the gesture quickly went viral, earning him the nickname "bowing fairy" once again, a title he had gained a long time ago for his habit of constantly bowing to everyone.

During the event, Jungkook also spoke to ELLE JAPAN and offered a hint about his group's future plans. When asked about his goals for the year ahead, he said that fans can look forward to the group's much-anticipated 2026 comeback. His words were:

“Rather than a goal, we are preparing an album, so I think we should try our best to make the best album possible, and we should also make sure that we are in the best condition possible.”

As the entire BTS group is still in the United States, preparing for the said comeback, fans couldn't be more eager to see how it turns out.

About the author

Rujula is a pop culture journalist who covers K-pop at Sportskeeda. She graduated with a bachelors in English Literature from Mumbai University, following which, as a self-proclaimed K-pop fangirl, Rujula pursued her passion for the written word to report on all things Korean. Rujula has over 4 years experience in curating content for diverse companies like Disney (Star Sports), KpopWise, Icy Tales, Nettv4u, and Walking Wicket.

For her, referring to official sources and cross-verifying information are of utmost importance to maintain objectivity and credibility of the information she offers to her readers. She also takes into account social media posts from people experiencing an incident first-hand to add depth and perspective to her story.

While creatively presenting information about an artist’s particular look or campaign is Rujula’s forte, she believes her true strength lies in interviewing celebrities and idols. At Sportskeeda, Rujula has exclusively interviewed famous K-pop groups and idols such as ChoCo, Jae Chong, BLACKSWAN, DKZ, Lee Taevin, E:LFIN, Kim Seong-gyeong, and Hyun-woo.

Rujula’s favorite artists in the K-circle are BTS, Jackson Wang, ENHYPEN, and SEVENTEEN, and she admires them for their humility, genuineness, and generosity. When not busy tracking the latest developments in Korean entertainment, Rujula can be found playing cricket, a sport she has played professionally for over 10 years.

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Edited by Maithreyi S