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#4 (Negative) SmackDown's habit of extending feuds past their expiry dates
SmackDown has had a lot of great storylines over the past year, but it has also had its fair share of mediocre ones. WWE needs to plan their stories in a way that they don't end up getting stale within weeks. This habit has led to a lot of irrelevant and unimportant developments on SmackDown.
The company must consistently keep things fresh to avoid viewers tuning out. The biggest example of this was the long rivalry between Roman Reigns and King Corbin. It began at the start of November and ended over three months later, with the pair wrestling each other at three different pay-per-views.
This was likely done to keep Reigns occupied before his Universal Championship program heading into WrestleMania, but WWE needs to be more creative than that, especially with their biggest star. Another feud that got increasingly tiresome was Jeff Hardy's series with Sheamus, which was borderline cringeworthy at times.
WWE has had long stories that developed nicely over time as well, like the Mandy Rose and Otis love story and the entire arc of Sasha Banks and Bayley. But generally, a lot of Superstars have lost a lot of momentum by wrestling the same people again and again.
