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#9 Carlito
It seemed like WWE had big plans for the son of Carlos Colon from the very beginning. Carlito made his WWE debut on SmackDown in October 2004 as 'Carlito Caribbean Cool', and quickly showed a lot of promise with his promo work.
In even more impressive fashion, Carlito would defeat John Cena for the WWE United States Championship in his debut match. Carlito maintained this main event level style for the next year, feuding with other top stars.
During this time, Carlito would be drafted to RAW in the summer of 2005 and on his very first appearance on the A show, Carlito would defeat Shelton Benjamin for the WWE Intercontinental Championship. He would spend the remainder of the year in the main event scene, even challenging for the WWE Championship on occasion.
Things took a bad turn for Carlito upon his babyface turn in 2006. He wouldn't be featured in the main event scene at all. When he turned heel again the following year, he was quickly squashed by Triple H during their short feud. Carlito never recovered from this.
He spent the remainder of his WWE career in lower card feuds and had a couple of Tag Team Championship reigns with his brother Primo. Carlito was fired in 2010 due to refusing to go to rehab for his addiction to pain killers.
Carlito had the look, the mic skills, the right gimmick and talent to be a main event player and WWE Champion. Somehow it just didn't happen.
