#3 Daniel Bryan: 2012

Daniel Bryan has always been incredibly over, long before the Yes moment. He was the most popular Superstar on the first real version of NXT and caused a huge outcry when he was released from the company for choking Justin Roberts during the Nexus debut.
He maintained his popularity throughout 2011, but now as World Champion would turn heel in early 2012, as a jealous boyfriend of AJ Lee. At WrestleMania 28 he loudly chanted 'Yes' as he made his way to the ring, and from then on, the fans chanted it continuously at WWE shows he wasn't at and even at non-WWE events.
Bryan officially remained a heel until around September of the same year, maintaining his overbearing popularity the entire time, which included rifts with The Rock.
Bryan turned face when he formed his tandem with Kane and hasn't looked back since.