10: Rusev
The Bulgarian Brute is the company’s best heel today. A throwback of sorts to the days of Koloff and other brawlers. The current United States Champion has come to the company to prove Americans are the weaker wrestlers. So far, he has succeeded.
Aided by his beautiful wife Lana, they are the perfect combination of beauty and brawn. The backstory of Rusev and the build is exactly how WWE should have been promoting its imports. In most cases, this has failed. But the fact the US Champion came into the company bashing the success of American wrestling makes him the best in the business today.
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