#3 No heel turns

Going into Backlash 2018 wrestling fans were expecting the company to surprise them with unpredictable swerves, breathtaking in-ring moments and at least one long-awaited heel turn.
Moreover, when analyzing the possible heel turns the company could've booked for the pay-per-view, one could compile a lengthy list.
From Bayley turning on Sasha Banks to Finn Balor costing Seth Rollins his IC TItle, WWE had many chances to rejuvenate a Superstar's career at the pay-per-view, but they refused to capitalize on many of their opportunities.
Furthermore, the most notable missed opportunity of the pay-per-view arrived in the segment involving Elias, The New Day, Rusev Day, Breezango, No Way Jose, Titus Worldwide and Bobby Roode.
This segment felt more accustomed to being booked as filler on Monday Night Raw, but with the talent involved and the charisma of these entertaining stars rubbing off each other, it was surprisingly one of the best segments on the monotonous pay-per-view.
However, that segment should've had a purpose, and that was a heel turn from Bobby Roode, who instead of bouncing around like a corny babyface should've destroyed any of the faces at ringside and made his mark as a heel.
WWE instead used this segment as a disappointing time filler that had no real end goal in sight.