#7 The World Title match doesn't headline the pay-per-view

They say that a company's pay-per-view can be a disappointing affair from start to finish, but if the main event is a spectacular sight to behold then fans leave the show excited as they just witnessed a classic.
However, while many expected the main event of the 2018 Backlash pay-per-view to be Shinsuke Nakamura vs AJ Styles for the WWE Championship, WWE once again forcefully kept this match down in the card.
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This decision by WWE is possibly the most confusing of the night, as to why would a singles match between Roman Reigns and Samoa Joe be more important than the possible crowning of a new World Champion.
The constant mistreatment of the WWE TItle is baffling, as, at Wrestlemania 34 Shinsuke Nakamura and AJ Styles were theoretically supposed to headline 'The Show Of Shows' as Nakamura won the Royal Rumble match this year, but WWE overlooked their own rules in favor of a less entertaining main event.
Therefore, at Backlash 2018, many fans expected the WWE Title to get the respect of being the most prized possession in the company, but again management chose to keep it in the middle portion of the show with all the other disappointing matches.
While Styles vs Nakamura III did not live to its full potential, WWE should've given the WWE Title a boost of credibility in the main event spot of the night.
Therefore, if the Universal Title is viewed as a silly red prop by most fans and the WWE Title is continuously being overlooked as unworthy to even headline a B grade pay-per-view, WWE is ruining the credibility of both World Title belts.