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WWE Creative split its roster into two by creating separate rosters for its weekly shows, RAW and SmackDown Live.
This move benefited a lot of superstars as the mid-card and the lower mid-card talent got the TV time they needed to showcase their skills.
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A plethora of NXT superstars like Finn Balor, Samoa Joe, Shinsuke Nakamura, Drew McIntyre, Bayley, Alexa Bliss and Carmella have made a name for themselves performing on the main roster thanks to the brand split.
While the writers swap superstars between the two brands every year after WrestleMania, megastars like AJ Styles, Roman Reigns, Braun Strowman, Seth Rollins, Sasha Banks, Becky Lynch and Finn Balor have stayed on the same brand ever since the brand split.
However, few talented superstars who were champions on their show when moved to another show maintained their performance level and went on to hold championships on the other brand as well.
Here's a list of 13 such Superstars who have held championships on both the brands since the brand split.
#1 Kevin Owens (RAW - WWE Universal Championship, SD Live - WWE United States Championship)
Former NXT champion Kevin Owens received a surprise help from Triple H during the fatal 4 way Universal Championship match on RAW.
Hunter turned on his protege Seth Rollins to help KO win his first Universal title. Owens held on the title for 188 days and was involved in title feuds with Roman Reigns and Seth Rollins before he lost his title to Goldberg at Fastlane 2017.
His alliance with Chris Jericho gave numerous memorable segments to the WWE Universe during his title reign.
KO moved to SmackDown Live after the Superstar Shake-up in 2017 and was the reigning US Champion then.
He had defeated his former best friend Chris Jericho to win the title at the Grandest stage. Owens had a feud with AJ Styles for the US title, a feud which lasted nearly four months.
Kevin Owens is the only Universal Champion to have had a championship reign on the blue brand.
#2 Alexa Bliss (RAW Women's Championship and SD Live Women's Championship)
Not many fans expected Alexa Bliss to be as successful as she is today during her NXT run. But her mic skills and ability to put on fantastic matches put the Five Feet of Fury at the top of the Women's division.
She won the SmackDown Women's Championship twice and her alliance with Mickie James helped her keep a hold on the title until WrestleMania 33.
Alexa Bliss was moved to Monday nights after the Superstar Shake-up and in no time she dethroned Bayley to win her first RAW Women's title.
Bliss's first reign lasted until SummerSlam where Sasha Banks overcame her to win the title just to lose it on a RAW episode a week later.
The female superstar has earned the respect of the WWE Universe and is even highly rated by the Creative team as she has already had five championship reigns during her two years stay on the main roster.
#3 Charlotte Flair - (RAW Women's Championship and SmackDown Women's Championship)
Charlotte Flair was the reigning Women's champion heading into the brand split. Soon after the brand split her title's name was changed to RAW Women's Championship as that title was exclusive to the red brand.
She had an epic rivalry with Sasha Banks during the last six months of 2016 where the duo made history by main eventing a PPV, competing inside Hell in A Cell and facing off in an iron-woman match.
Flair emerged victorious from that feud despite losing her title multiple times. She then lost her title to Bayley before moving on to the blue brand.
Flair has been one of the most dominant women on the SmackDown roster ever since her arrival.
She became the first woman to defeat Asuka when she made the Empress tap out at WrestleMania 34.
Charlotte won her first SD Women's championship by defeating Natalya on an episode of SD Live. She recaptured the title from Carmella at SummerSlam 2018 before losing it to her former best friend Becky Lynch.
#4 Chris Jericho (United States Champion on both the brands)
Chris Jericho defeated Roman Reigns in a handicap match (KO was Chris's partner) to win his first United States Championship.
During his reign, Jericho had a memorable match with fellow Canadian Sami Zayn on an episode of RAW where the duo put on one of the finest matches ever.
He held on the title for quite a while before losing it to his former best friend Kevin Owens at WrestleMania 33.
After Owens moved to the blue brand, Chris invoked his rematch clause for WWE Payback with a stipulation that if Y2J wins he will become a part of SmackDown Live.
KO lost his title in that match which led to Jericho's arrival on the blue brand. Though Jericho held the title only for one night (as he lost his title to KO on his first night), he achieved the rare feat of holding a championship on both the brands.
#5 Dean Ambrose (RAW - Tag Team and IC Champion, SmackDown Live - IC and WWE Champion)
Dean Ambrose took the WWE World Championship to Shane McMahon's show after successfully defending it against his Shield brothers at Battleground 2016. He had rivalries with Dolph Ziggler and AJ Styles during his reign.
AJ Styles defeated him at Backlash to win his first WWE title. Dean then captured the Intercontinental Championship from the Miz after pinning him on a SmackDown episode.
He carried the IC title to Monday nights where he lost the title to the A-List Superstar at the Extreme Rules PPV. Ambrose then teamed up with Seth Rollins to take on the RAW tag team champions the Bar at SummerSlam 2017.
Seth Rollins and Dean Ambrose won the championships and had a two-month long reign before losing it to Sheamus and Cesaro.
The duo again won the tag team title on the 22nd October 2018 episode of RAW but the Lunatic Fringe turned on his brother to send shockwaves in the WWE Universe.
#6 The New Day (Tag team Champions on both brands)
The New Day have proved out to be one of the best tag teams on both the brands. They were the reigning tag team champions heading into the brand split.
The trio of Big E, Kofi Kingston and Xavier Woods held on the titles for the next six months before they lost it to the dysfunctional duo of Sheamus and Cesaro at Roadblock.
After hosting WrestleMania 33, the trio moved to Tuesday nights where they had an intense rivalry with the Usos.
Both the tag teams put on classic matches on PPVs and ended their feud with an extreme Hell in a Cell match.
Though the title changed hands multiple times, the Usos emerged victorious from the feud. It took the New Day a good amount of time to win the titles again after they defeated the invincible Bludgeon Brothers in a NO DQ match to win the SD tag team championships.
#7 Jason Jordan (Tag Team Champion on both the brands)
The WWE Universe saw American Alpha as the next big thing in the tag team division ever since Jason Jordan and Chad Gable debuted on the main roster.
American Alpha won their first tag team titles after defeating Heath Slater and Rhyno, the Usos and the Wyatt Family in a Fatal 4-way tag team championship match. They lost their championships to the Usos just before WrestleMania 33.
Jason Jordan left the blue brand after RAW General Manager Kurt Angle revealed him as his illegitimate son and signed him.
Jordan performed as a singles competitor before joining the Kingslayer Seth Rollins to win the RAW Tag Team Championships.
WWE Universe showered the former American Alpha member with boos despite the superstar portraying a face character on TV. He got injured just before WrestleMania 34 and has not returned to the ring yet.
#8 The Bar
Sheamus and Cesaro started off as bitter enemies who battled in a series of matches to earn a title shot.
However, with the two superstars' score remaining the same after seven matches, Mick Foley allotted them a tag team championship opportunity.
During the initial few months, despite winning the tag team titles the duo could not cope up with each other.
However, their heel turn after the Hardy Boyz's return united them as a team. The Bar won the tag team titles multiple times on the flagship show before becoming a part of the SmackDown roster.
On the 1000th episode of SD Live, the Bar defeated the New Day to become only the second tag team (after the New Day) to win the championships on both the brands.
#9 The Miz (Intercontinental Champion on both the brands)
The Miz, with his Intercontinental Championship, was a part of the SmackDown Live! roster after the brand split. He had an epic feud with the ShowOff Dolph Ziggler during the first few months before feuding with Dean Ambrose for the title.
The Miz and Dean Ambrose along with the Intercontinental title shifted to the "A" show after the Superstar Shake-up and the A-Lister regained his championship from the Lunatic.
He had a lengthy reign with the championship before the Big Dog Roman Reigns defeated him to become a Triple Crown champion.
However, it was the Miz who put an end to that reign on RAW 25 after conquering the Roman Empire using his heelish tactics. Seth Rollins then defeated him in a triple threat match, which also involved Finn Balor to end Miz's IC title reign.
#10 Jinder Mahal (RAW - WWE United States ChampionSD Live - WWE Champion)
WWE Creative stunned the WWE Universe by having the Modern Day Maharaja Jinder Mahal win the WWE Championship by defeating Randy Orton.
On the land of opportunity, Mahal won a six-pack challenge to become the No.1 contender for the WWE title.
Everyone expected the Viper to prevail over Jinder but WWE did the unthinkable by letting Mahal win the belt. He had a six-month-long reign on the blue brand before losing his title to the Phenomenal AJ Styles on a UK special episode of SD Live.
Mahal was then a part of a fatal-4 way match for the US Championship at WrestleMania where he pinned Rusev to win the US title.
The Indian origin superstar made a return to the flagship show and lost his newly won championship to the Charismatic Enigma Jeff Hardy on his first night.
#11 Bray Wyatt (WWE Champion on SD Live and Tag Team Champion on both the brands)
Bray Wyatt has been seriously underused in the year 2018. He was one of the top guys on the blue brand during his alliance with Randy Orton and Luke Harper.
Wyatt won his first WWE Championship after defeating five other superstars inside the Elimination Chamber.
Before his title triumph, he had won the tag team gold along with Randy Orton when the duo defeated Heath Slater and Rhyno to win the championships.
The Eater of the Worlds lost his WWE Championship to the Viper at WrestleMania 33 and moved to the flagship show.
After a year of feuds with the likes of Finn Balor, Seth Rollins and Matt Hardy he joined forces with Matt to form the tag team "The Deleter of Worlds". Hardy and Wyatt won the RAW Tag Team Championships together before losing it to the B Team.
#12 Jeff Hardy (Tag Team Champion on RAW and United States Champion on both the brands)
The Hardy Boyz made the headlines after winning the RAW tag-team championships in a ladder match after making their emphatic return to the company on the night of WrestleMania.
They had a memorable tag team title reign as their 30-minute iron-man match with Sheamus and Cesaro at the Great Balls of Fire PPV.
Matt and Jeff went in separate ways as the duo parted due to the latter's injury. Jeff Hardy made his return on the RAW after WrestleMania and a week later won the United States Championship from Jinder Mahal.
The next night Jeff shifted to the blue brand as a part of the Superstar Shake-up. After a short feud with Mahal, the Charismatic Enigma lost his championship to the King of Strong Style, Shinsuke Nakamura.
#13 Dolph Ziggler (Tag team Champion on RAW, SD Live - Intercontinental and United States Champion)
After failing to win the WWE Championship at SummerSlam 2016, Dolph Ziggler moved his sights to the Intercontinental Championship.
He even put his career on the line against the Miz before winning the IC title at No Mercy. Dolph had a short reign with IC championship as the Miz won it back from him at SmackDown 900.
In December 2017, Ziggler surprisingly won the United States Championship in a triple threat match which involved Bobby Roode along with the champion Baron Corbin. The ShowOff relinquished the title soon after winning it and left the blue brand.
After WrestleMania 34, Ziggler formed a team with the Scottish Psychopath Drew McIntyre and the dominant duo captured the RAW Tag Team Championships from the B Team.
Though the WWE Universe thinks that the WWE Creative team overlooks Ziggler, the Superstar has won three different championships since the brand split.
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