2 reasons why WWE should cancel the Brand Split and 3 why they should not

Should WWE keep the Brand Split?
Should WWE keep the Brand Split?

#2 Shouldn't: WWE's biggest stars would get overexposed from appearing on both RAW and SmackDown

If WWE cancels the brand split, it would be easier to group and classify the roster. But as a result, the same Superstars would be featured, while others would be left in the back. This problem was already evident during the Wildcard Rule in 2019 before the WWE Draft in October rescued a bunch of Superstars.

As mentioned earlier, opportunities would be limited. The same goes for spots on the show. With the biggest stars taking up TV time on Monday and Friday, WWE would risk overexposing them. The company is walking a tightrope with Drew McIntyre at the moment, who only appears on RAW.

The Scottish Warrior's extended presence in the WWE Championship scene has already affected some of the goodwill he garnered over the past year and a half. If he appears on SmackDown as well, the fans will likely turn on him.

A part of the reason behind the success of the storyline between Roman Reigns and The Usos is the fact that we only see them once a week. The developments get time to breathe instead of constantly being shoved in the fans' faces.

Had he been appearing on both RAW and SmackDown, Reigns' current run would have likely gotten stale a few months ago. The brand split gives these Superstars a safety blanket from being overexposed, while forcing WWE to utilize different talents.

Ex WWE writer blasts Liv Morgan HERE

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