#2 Seth Rollins
Seth Rollins ticks almost every box that WWE is looking for in a modern-day Superstar.
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Outside the ring, the Universal champion is fiercely defensive of his fellow Superstars and the WWE product. Inside the ring, he backs up his talk by regularly producing some of the best matches of the week on Raw, SmackDown Live and at pay-per-views.
In 2019, the former Shield member won the men’s Royal Rumble match before going on to defeat Brock Lesnar for the Universal Championship at WrestleMania 35. Since then, he has retained his title against AJ Styles and Baron Corbin, while his real-life relationship with Becky Lynch has even become part of an on-screen storyline.
The star power of Roman Reigns, John Cena, The Undertaker and Lesnar overshadowed Rollins during his 2015 run as WWE champion. Now, as Universal champion, it genuinely feels like he is cementing his status as WWE’s top guy.