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At the moment Seth Rollins is one of the biggest stars in WWE, and in most cases, that would also make him one of the coolest. But according to recent reporting by Dave Meltzer in the Wrestling Observer Newsletter, WWE does not think he is 'cool' enough in the eyes of the fans. This is why he has recently been involved in multiple segments with the Street Profits, who, despite being on NXT, are some of the coolest wrestlers in the company.
In spite of being one of the most technically-proficient wrestlers in the ring, fans' connection with Rollins has taken a step back - this is troubling news for everyone involved. For the WWE, it’s troubling because it is another indication that their writing process may be flawed, as some disgruntled wrestlers have pointed out. It might even lead to further decline in the number of people watching WWE and attending live events. For the Kingslayer, it’s troubling because it might reduce his merchandise sales which would affect his income and - if it goes on - even his place on the WWE totem pole.
In this article, we look at 3 easy ways the WWE can make Seth Rollins cool again.
#3 Put him in new and exciting storylines
One of the biggest complaints against Seth Rollins is the fact that most of the storylines he is involved in feel repetitive. His current feud against Brock Lesnar, despite its more violent rendition, is, for all intents and purposes, the same thing we had in the build-up to Wrestlemania.
WWE has tried to put him in fresh storylines such as the post-Wrestlemania feud with Baron Corbin, which did not engage the fans much at all. Critics and fans considered it one of the worst feuds of 2019 despite the best efforts of both Baron and Seth.
This is an issue that can only be solved by WWE Creative. They have to re-evaluate how they select opponents for Seth and put him in feuds that the fans are interested in seeing.
If they do this, we might get exciting, fresh opponents. What feuds would you like to see Seth Rollins engage in?
#2 Let him cut unscripted promos
In the modern era, scripted promos are a reality of the WWE. However, both fans and wrestlers are vehemently opposed to them. Most fans agree that scripted promos stifle a superstar’s creativity and do not sound as genuine as a superstar’s own words.
One of the people most affected by the scripted promos is Seth Rollins. Seth has shown that he is a good speaker and really charismatic when given the chance; the scripted promos are robbing him of the chance to truly shine on the microphone.
The only way the WWE can solve this is if they allowed him to cut unscripted promos and to speak from the heart. If they do this, there will be a noticeable change in the quality of his segments, contributing to a more 'cool' image.
Who knows, we might just get the next Austin 3:16 promo if Seth is given creative license.
#1 Keep his relationship away from the screen
In case you missed it, Seth Rollins and Becky Lynch are in a relationship. They have been dating for a while now. Their relationship was at the center of their feud with Baron Corbin and Lacey Evans that culminated at Extreme Rules.
While some fans found the inclusion of their relationship entertaining, most fans considered it cringe-worthy. In the eyes of most fans, the most annoying aspect of this angle was how the commentators kept talking about the relationship. In a single segment, the relationship could be mentioned over and over again, to the extent that it felt forced. The 'Man's Man' tagline was also not inspired billing for someone who has been The Kingslayer, The Architect, The Beastslayer in the past.
The poor way that WWE handled the relationship could have contributed to his falling standing in the eyes of the fans. If the WWE wants to make Seth Rollins cool they have to keep his relationship away from the screen. If they are to include it, they should do it in a tactful, organic way that doesn’t make the fans cringe every few seconds.
What do you think the WWE should do to make Seth Rollins cool? Sound off in the comments section below.
